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專(zhuān)欄 - 蘋(píng)果2_0

蘋(píng)果,、唯冠商標(biāo)爭(zhēng)奪戰(zhàn)上海庭審直擊

Philip Elmer-DeWitt 2012年02月24日

蘋(píng)果(Apple)公司內(nèi)部流傳著一個(gè)老笑話(huà),,那就是史蒂夫·喬布斯周?chē)且黄艾F(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話(huà),就會(huì)相信他所說(shuō)的話(huà),。蘋(píng)果的數(shù)百萬(wàn)用戶(hù)中已經(jīng)有不少成了該公司的“信徒”,,而很多蘋(píng)果投資者也賺得盆滿(mǎn)缽滿(mǎn),。不過(guò),Elmer-DeWitt認(rèn)為,,在報(bào)道蘋(píng)果公司時(shí)有點(diǎn)懷疑精神不是壞事,。聽(tīng)他的應(yīng)該沒(méi)錯(cuò)。要知道,,他自從1982年就開(kāi)始報(bào)道蘋(píng)果,、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司。
長(zhǎng)達(dá)四小時(shí)的庭審氣氛緊張,,法官當(dāng)庭勸誡雙方保持克制,。

蘋(píng)果iPad 2

????去年夏天,,香港法庭的判決支持蘋(píng)果,,認(rèn)為深圳唯冠企圖“利用”這一狀況謀取利益。然而,,12月,,大陸一家省級(jí)地方法院判決蘋(píng)果公司敗訴,導(dǎo)致iPad產(chǎn)品從一些零售商店下架,。蘋(píng)果上訴庭審將于2月29日進(jìn)行,。

????唯冠公司于2010年申請(qǐng)破產(chǎn)。該公司表示愿意坐下來(lái)解決問(wèn)題,。與此同時(shí),,代表唯冠債權(quán)人的和君創(chuàng)業(yè)咨詢(xún)公司(Hejun Vanguard Group)上周宣布,準(zhǔn)備在美國(guó)起訴蘋(píng)果,,索賠20億美元,。

????英文報(bào)紙《中國(guó)日?qǐng)?bào)》(China Daily)的一篇社論稱(chēng):“都是錢(qián)鬧的。人們都很好奇,,想看看當(dāng)前處境艱難的深圳唯冠能否迫使蘋(píng)果公司為其品牌的法律基礎(chǔ)中存在的瑕疵買(mǎi)單,。”

????蘋(píng)果似乎并沒(méi)有心情坐下來(lái)協(xié)商,。周一,,蘋(píng)果向唯冠總裁發(fā)出律師函,稱(chēng)擁有證據(jù)證明他曾親自批準(zhǔn)出售包括中國(guó)臺(tái)灣和大陸市場(chǎng)的所有商標(biāo)權(quán),。蘋(píng)果警告將以誹謗罪起訴唯冠總裁,。

????譯者:李玫曉/汪皓

????A Hong Court ruled in Apple's favor last summer, finding that Shenzhen Proview was trying to "take advantage" of the situation. In December, Proview won a judgement against Apple in a provincial Chinese court, resulting in iPads being removed from some retailers' shelves. A hearing on Apple's appeal is scheduled for Feb. 29.

????Proview, which filed for bankruptcy in 2010, has said it is open to a settlement. Meanwhile, the Hejun Vanguard Group, a consulting company representing Proview's creditors, announced last week that it is preparing to sue Apple in the U.S. for $2 billion.

????"It's all about the money," reads an editorial in the English-language China Daily. "People are anxious to see whether Proview (Shenzhen), which has fallen on hard times, can force Apple to pay up for sloppy legal work establishing its trademark."

????Apple seems in no mood to settle. In a letter to Proview's chairman delivered Monday, it claimed to have evidence that he personally authorized the sale of all rights, Taiwanese and Chinese. The letter threatened to sue him for defamation, which in China can be punishable by death.

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