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專欄 - 蘋果2_0

iPad商標(biāo)疑云:蘋果涉嫌欺詐最新細(xì)節(jié)曝光

Philip Elmer-DeWitt 2012年02月29日

蘋果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,,就會(huì)相信他所說(shuō)的話,。蘋果的數(shù)百萬(wàn)用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿,。不過(guò),,Elmer-DeWitt認(rèn)為,在報(bào)道蘋果公司時(shí)有點(diǎn)懷疑精神不是壞事,。聽(tīng)他的應(yīng)該沒(méi)錯(cuò),。要知道,他自從1982年就開(kāi)始報(bào)道蘋果,、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司,。
唯冠在美國(guó)提起訴訟中,蘋果獲得iPad商標(biāo)細(xì)節(jié)中首次浮出水面,。蘋果對(duì)這些細(xì)節(jié)并不否認(rèn),。

????據(jù)稱蘋果(Apple)從唯冠(Proview International Holdings)手中購(gòu)得iPad商標(biāo)后35天,史蒂夫?喬布斯就在于舊金山舉行的新聞發(fā)布會(huì)上公布了該設(shè)備,。以下是蘋果購(gòu)得該商標(biāo)的過(guò)程:

????? 蘋果聘請(qǐng)一家名為Farncombe International的英國(guó)公司及其常務(wù)董事格雷厄姆?羅賓遜,,充當(dāng)自己的秘密代理。

????? 羅賓遜隨后在英國(guó)成立一家名為IP Application Development Limited的皮包公司(簡(jiǎn)稱“IPAD Ltd”)

????? 羅賓遜隱瞞了自己實(shí)為蘋果代理的事實(shí),,化名為喬納森?哈格里夫斯與臺(tái)灣唯冠進(jìn)行談判。

????? 當(dāng)被問(wèn)及為何需要此商標(biāo)時(shí),,羅賓遜稱,,iPad是IP Application Development的縮寫。

????? 當(dāng)問(wèn)到IPAD Ltd的具體業(yè)務(wù)時(shí),,羅賓遜采取了回避的態(tài)度,。他說(shuō):“我相信你們能理解,由于公司還沒(méi)有發(fā)布任何公開(kāi)聲明,,所以我們還沒(méi)準(zhǔn)備好公開(kāi)公司的業(yè)務(wù)信息,。”

????? 羅賓遜還在電子郵件中明確保證:“我們不會(huì)和唯冠形成競(jìng)爭(zhēng)?!?/p>

????以上細(xì)節(jié),,有的我們已經(jīng)熟知,有的還是第一次聽(tīng)說(shuō),。它們的來(lái)源都是本周一唯冠發(fā)布的一篇新聞稿,。新聞稿指出,(唯冠)已修改在加州聯(lián)邦法院對(duì)蘋果提起的控訴,,指控蘋果“蓄意誤導(dǎo)詐騙,、隱瞞欺詐、引誘詐騙以及不公平競(jìng)爭(zhēng),?!?/p>

????蘋果就此發(fā)表評(píng)論時(shí),完全沒(méi)有否認(rèn)起訴書中提到的上述細(xì)節(jié),。相反,,它再次發(fā)布了公司大概一周前就已發(fā)布的一篇聲明。

????“我們已在數(shù)年前購(gòu)買了唯冠在全球十個(gè)不同國(guó)家的(iPad商標(biāo))所有權(quán),。唯冠拒絕履行協(xié)議中涉及中國(guó)部分,。香港一家法院已表示支持蘋果。我們?cè)谥袊?guó)大陸的訴訟仍在進(jìn)行中,?!?/p>

????諷刺的是,唯冠正試圖使美國(guó)法院判決一項(xiàng)協(xié)議無(wú)效,,而該公司在中國(guó)當(dāng)?shù)氐姆ㄔ褐袇s聲稱該協(xié)議并不存在,。蘋果稱自己根據(jù)該協(xié)議購(gòu)買了在中國(guó)大陸地區(qū)對(duì)iPad商標(biāo)的所有權(quán)。

????唯冠在新聞稿中對(duì)此回應(yīng)道:

????“(我們)在中國(guó)和美國(guó)提起的法律訴訟和賠償請(qǐng)求完全是兩回事,,兩者之間沒(méi)有任何聯(lián)系,。”

????譯者:項(xiàng)航

????Here's how Apple (AAPL) allegedly got Proview International Holdings to sell them the iPad trademark 35 days before Steve Jobs unveiled the device at a San Francisco press conference.

????? Apple hired a British firm called Farncombe International and its managing director, Graham Robinson, to be its secret agent.

????? Robinson created a British shell company called IP Application Development Limited ("IPAD Ltd.").

????? Using the alias Jonathan Hargreaves, Robinson opened talks in Taiwan with Proview, concealing the fact that he was negotiating on Apple's behalf.

????? Asked why he wanted the trademark, Robinson said it was an acronym for IP Application Development.

????? Asked what business IPAD Ltd. was in, Robinson was evasive: "I'm sure you can understand that we are not ready to publicize what the company's business is," he said, "since we have not yet made any public announcements."

????? He further stated, apparently in an e-mail, that "the company will not compete with Proview."

????These details -- some familiar, some fresh -- come from a Proview press release issued Monday. It describes an amended complaint filed in a California federal court that is charging Apple with "fraud by intentional misrepresentation, fraud by concealment, fraudulent inducement, and unfair competition."

????Reached for comment, Apple denied none of the details in the complaint. Rather, it issued the same statement it's been giving out for nearly a week:

????"We bought Proview's worldwide rights to the iPad trademark in 10 different countries several years ago. Proview refuses to honor their agreement with Apple in China and a Hong Kong court has sided with Apple in this matter. Our case is still pending in mainland China."

????The irony is that Proview is trying to get a U.S. court to nullify an agreement that it claims in Chinese courts never existed -- namely the one that Apple says sold them the rights to the iPad trademark in mainland China.

????Proview's press release has answer for that:

????"The legal questions and remedies in the China and U.S. lawsuits are separate and distinct and have no bearing on one another."

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