蘋果CEO意外進(jìn)入《時代》“年度人物”前5
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????筆者作為一名編輯曾經(jīng)參與了《時代》周刊（Time Magazine）“年度人物”的評選（我曾編輯過1996年“年度人物”何大一的封面報道,，并至少撰寫過一篇《史蒂夫·喬布斯落選》），因此,，我清楚《時代》周刊沒辦法不選巴拉克·奧巴馬作為2012年度人物,。因為他贏得了總統(tǒng)大選，2012年全年的大部分時間都占據(jù)著媒體的顯要位置,。 ????而且,，周二那天得知蘋果公司（Apple）新任首席執(zhí)行官也進(jìn)入了《時代》周刊編輯們擬定的八位最終候選人名單時，我也不是特別驚訝,。同時入選的還有雅虎（Yahoo）首席執(zhí)行官瑪麗莎·梅耶爾,、埃及總統(tǒng)穆罕默德·穆爾西,、歐洲核子研究組織的法比奧拉?吉阿諾蒂（因希格斯玻色子聞名）以及另外4位候選人。因為地區(qū)性,、性別多樣性以及制造轟動效應(yīng)的需要會在很大程度上影響編輯篩選過程,。 ????但我真的沒想到蒂姆·庫克能夠躋身《時代》周刊“年度人物”前五。因為他性格沉悶,，除了蘋果觀察家外,，幾乎沒什么人知道他。 ????但他確實榜上有名,，而且雜志還附了一篇列夫·格羅斯曼寫的2,500字的文章,。文章開篇寫道： ????“蒂姆·庫克與他所有前任相比有一個很大的不同，他是蘋果歷史上首位兵不血刃就成功上位的首席執(zhí)行官,?！?/p> ????譯者：項航 |
????Having participated as a?Time Magazine editor in my share of Person of the Year selections (I edited the?David Ho cover?and wrote at least one Steve Jobs "also ran" item), I knew how hard it was going to be for the magazine not to make Barack Obama -- winner of the Presidential election that dominated the news for most of the year --?Time's 2012 POY. ????And I wasn't entirely surprised to learn Tuesday that the editors had put Apple's (AAPL) new CEO on its short list of eight finalists?-- along with Yahoo's (YHOO) Marissa Mayer, Egypt's Mohamed Morsi, CERN's Fabiola Gianotti (of Higgs Boson fame) and four others. Variety of region, gender and the surprise factor weigh heavily in the editorial winnowing process. ????But I didn't expect Tim Cook -- a bland fellow largely unknown outside the circle of Apple (AAPL) watchers -- to make it into the magazine as one of four runners up. ????Yet there he is, accompanied by a 2,500-word Lev Grossman essay that begins: ????"Tim Cook has the decidedly nontrivial distinction of being the first CEO of Apple since the very first to come to power without blood on his hands." |
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