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專欄 - 蘋果2_0

分析師:誰說蘋果停止創(chuàng)新了,?

Philip Elmer-DeWitt 2013年09月18日

蘋果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,就會(huì)相信他所說的話,。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,,而很多蘋果投資者也賺得盆滿缽滿。不過,,Elmer-DeWitt認(rèn)為,,在報(bào)道蘋果公司時(shí)有點(diǎn)懷疑精神不是壞事。聽他的應(yīng)該沒錯(cuò),。要知道,,他自從1982年就開始報(bào)道蘋果、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司,。
蘋果一年一度的新品發(fā)布會(huì)高調(diào)開幕,,但最后只推出了iPhone 5c和iPhone 5s兩款反響平平的升級(jí)產(chǎn)品。一時(shí)之間,,各界紛紛質(zhì)疑,蘋果已經(jīng)喪失了標(biāo)志性的創(chuàng)新精神,。不過,,有分析人士盤點(diǎn)了蘋果最新的創(chuàng)新成果和項(xiàng)目,試圖用事實(shí)證明,,蘋果的創(chuàng)新引擎仍然在轟鳴,。

????蘋果公司營(yíng)銷副總裁菲爾?席勒展示A7處理器。圖片:Tablet PC Review

????上周六,,科技博客AppleInsider的丹尼爾?伊蘭?迪爾格發(fā)表了一篇熱情洋溢的文章,,大贊蘋果(Apple)上周二發(fā)布的iPhone 5S讓三星(Samsung)大吃一驚。iPhone 5S搭載的不再是由三星制造的32位A6處理器,,而是擁有10億個(gè)晶體管,,堪稱蘋果最高機(jī)密的64位A7處理器。

????迪爾格寫道,,由于蘋果嚴(yán)厲的保密措施,,大家至今仍無法確定A7處理器的生產(chǎn)廠商,但有跡象顯示,,這款處理器的部分訂單已經(jīng)轉(zhuǎn)移到了三星的死對(duì)頭——臺(tái)灣臺(tái)積電半導(dǎo)體公司(TSMC)手里,。

????迪爾格這篇大作共有4300個(gè)字,,但是“果黒”們估計(jì)最多也就看看前面幾段了。

????這實(shí)在是可惜,,因?yàn)樵谶@篇文章的中間部分,,迪爾格十分有力的論證了蘋果飽受詬病的創(chuàng)新引擎仍然在運(yùn)轉(zhuǎn)。

????為了方便那些半途而廢的讀者,,還有那些完全錯(cuò)過了迪爾格這篇文章的讀者,,我將此文的引言和要點(diǎn)摘錄如下:

????2013年以來,科技媒體紛紛抱怨蘋果缺乏創(chuàng)新,,但事實(shí)上蘋果一直在創(chuàng)新,,成績(jī)包括:

? 正秘密研發(fā)新款Mac Pro超級(jí)電腦

? 完善指紋安全公司AuthenTec授權(quán)的Touch ID技術(shù)

? 完成iOS 7和OS X小牛的開發(fā)

? 在業(yè)界首次引入64位架構(gòu)移動(dòng)處理器

? 雖然數(shù)據(jù)中心并不是蘋果主業(yè),但它仍然在iCloud數(shù)據(jù)中心上投資了數(shù)10億美元

? 蘋果還設(shè)計(jì)了一系列煥然一新的零售商店,,例如被蒂姆?庫(kù)克帶入公眾視野的加州Stanford 2商店

? 正在建設(shè)中的蘋果新園區(qū)Apple Campus 2

? 除此之外,,蘋果還向臺(tái)積電提供了資金。后者將斥資數(shù)十億美元建造新的芯片廠,,以生產(chǎn)20納米級(jí)的尖端處理器芯片,。(財(cái)富中文網(wǎng))

????譯者:項(xiàng)航??

????AppleInsider's Daniel Eran Dilger filed a fascinating piece Saturday suggesting that Samsung was caught by surprise when Apple (AAPL) announced Tuesday that the iPhone 5S would be powered not by the 32-bit A6 system-on-a-chip that Samsung manufactures, but by a new, top-secret 1-billion-transistor 64-bit A7 chip.

????Not only did Apple manage to keep its No. 1 semiconductor supplier in the dark about the new system chip, Dilger writes, but it seems to have handed the business to one of Samsung's chief rivals, the Taiwan Semiconductor Manufacturing Company (TSM).

????It's a long piece -- 4,300 words -- too long to expect Apple's denigrators to read much more than the first few paragraphs.

????That's a pity, because about half-way through, Dilger makes as strong a case as I've seen lately that Apple's much-maligned innovation engine is still humming along.

????As a service to those who didn't make it to the middle -- or who missed the piece entirely -- here are Dilger's lead-in and his main bullet points:

????It turns out that while the tech media spent most of 2013 complaining that Apple 'wasn't innovating,' Apple was...

? Secretly developing its new Mac Pro supercomputer

? Perfecting its Authentech-based Touch ID technology

? Completing iOS 7 and OS X Mavericks

? Bringing an entirely new 64-bit mobile architecture into production ahead of the world's leading chip designers and foundries

? As nearly a side project, spending billions to build out a series of new iCloud data centers

? And Apple retail palaces like the new Stanford 2 store Cook drew attention to

? As well as the new Apple Campus 2

? On top of all this, it was also financing the construction of a multibillion dollar new chip foundry with TSMC capable of producing advanced new 20nm components.

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