蘋(píng)果Mac電腦銷(xiāo)量為何一落千丈
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????? 價(jià)差擴(kuò)大,。伍爾夫?qū)懙溃骸斑^(guò)去11年，Mac電腦的均價(jià)每年大約下降了0.7％,。這種變化體現(xiàn)了蘋(píng)果公司的戰(zhàn)略,，即通過(guò)升級(jí)提升Mac電腦系列產(chǎn)品的性能，比如采用更高速的處理器,、更優(yōu)質(zhì)的屏幕等，同時(shí)使定價(jià)保持不變……與此同時(shí),，個(gè)人電腦的均價(jià)每年下跌了4.9%,。11年來(lái)，Mac電腦均價(jià)與個(gè)人電腦均價(jià)的比值從1.42上升到了2.12……而隨著某種產(chǎn)品的價(jià)格上漲,，它的銷(xiāo)量就會(huì)下降,，這種變化合情合理。 |
????? Growing price differential. "Over the past 11 years," Wolf writes, "the average price of a Mac has fallen at an 0.7% annual rate, reflecting Apple's strategy of enhancing its Macintosh family with upgrades, such as faster processors and superior screens, while maintaining the same price points... In comparison, the average price of a PC has fallen at a 4.9% annual rate. Over the 11-year period, then, the ratio of the average price of a Mac to the price of a PC has increased from 1.42 to 2.12... It stands to reason that as the price of an item increases, consumers will buy less of it."??????? |
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????*需要說(shuō)明的是，Mac電腦在2013財(cái)年給蘋(píng)果帶來(lái)了215億美元的收入,，占該公司銷(xiāo)售總額的13%,，超過(guò)了《財(cái)富》美國(guó)500強(qiáng)榜單上排名第368位的公司的總收入。 ????伍爾夫援引Asymco公司分析師賀拉斯?德迪歐的數(shù)字稱(chēng),，今年3月,，Mac的利潤(rùn)占個(gè)人電腦利潤(rùn)總額的45%，與所有Windows個(gè)人電腦廠商的利潤(rùn)總和在全球個(gè)人電腦利潤(rùn)總額中所占的比例基本相當(dāng),。（財(cái)富中文網(wǎng)） ????譯者：項(xiàng)航????????? |
????*For the record, the Mac generated $21.5 billion in revenue for Apple in fiscal 2013, 13% of the company's total sales and more than the total revenue of 368 of the companies in the Fortune 500. ????According to Asymco's Horace Dediu, whom Wolf quotes, the Mac's share of PC profits was 45% in March, almost equal to the profit share of all Windows PC companies combined. |
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