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專欄 - 蘋果2_0

報(bào)告:蘋果iOS應(yīng)用比安卓應(yīng)用更愛抽風(fēng)

Philip Elmer-DeWitt 2014年04月03日

蘋果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,,就會(huì)相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,,而很多蘋果投資者也賺得盆滿缽滿,。不過,Elmer-DeWitt認(rèn)為,,在報(bào)道蘋果公司時(shí)有點(diǎn)懷疑精神不是壞事,。聽他的應(yīng)該沒錯(cuò)。要知道,,他自從1982年就開始報(bào)道蘋果,、觀察史蒂夫·喬布斯經(jīng)營該公司。
調(diào)研公司的數(shù)據(jù)顯示,,谷歌在“姜餅”之后推出的三個(gè)Android版本,、奇巧、冰淇淋三明治以及果凍豆故障率大約僅為蘋果最新版操作系統(tǒng)iOS 7.1的一半(約為0.7%),。同時(shí),,蘋果iPad 和iPhone應(yīng)用程序崩潰頻率也要高于三星Android設(shè)備。

上圖為蘋果各型號(hào)iPhone(藍(lán)色)和iPad(黃色)以及不同品牌安卓智能手機(jī)(藍(lán)色)和平板電腦(黃色)的程序崩潰率對(duì)比情況。來源:Crittercism.

????從本文所附的圖表中,,《紐約時(shí)報(bào)》(New York Times)的昆汀?哈代硬是得出了他希望看到的結(jié)論,,這也情有可原。

????在上周五的《紐約時(shí)報(bào)》上,,哈代總結(jié)了一份關(guān)于移動(dòng)應(yīng)用程序崩潰率的新報(bào)告,。他寫道,,在谷歌(Google)Android操作系統(tǒng)上運(yùn)行的程序比在蘋果(Apple)iOS上運(yùn)行的應(yīng)用程序更常出故障。

????哈代補(bǔ)充道:“iOS 7.1的故障率最低,,很可能要部分歸功于蘋果嚴(yán)格控制進(jìn)入蘋果應(yīng)用商店的應(yīng)用程序,。”

????上面可能是哈代期望看到的結(jié)論,,但數(shù)據(jù)反映的情況卻不是這樣,。

????哈代援引的這份報(bào)告名為《移動(dòng)體驗(yàn)基準(zhǔn)》(Mobile Experience Benchmark),上周四由總部位于舊金山的性能分析公司Crittercism發(fā)布,。這家公司跟蹤了10億用戶一個(gè)月的時(shí)間,,每天監(jiān)控30多億次未指明的“事件”。

????它的研究結(jié)果表明,,正如哈代所言,,蘋果最新版iOS,即iOS 7.1的應(yīng)用程序故障率為1.6%,,表現(xiàn)優(yōu)于此前所有版本的iOS,也略優(yōu)于Android 2.3版本“姜餅”(“姜餅”的應(yīng)用程序故障率為1.7%),。

????但姜餅推出已經(jīng)有四年時(shí)間了,。谷歌之后推出的三個(gè)Android版本——奇巧(KitKat)、冰淇淋三明治(Ice Cream Sandwich)以及果凍豆(Jelly Bean)故障率大約僅為蘋果最新版操作系統(tǒng)的一半(約為0.7%),,比起iOS 7.0(故障率為2.1%)和iOS 6.0(故障率2.5%)就更不用說了,。

????《移動(dòng)體驗(yàn)基準(zhǔn)》報(bào)告還指出,三星(Samsung)智能手機(jī)和平板電腦死機(jī)率在各平臺(tái)上都比蘋果iPhone和iPad低,。但這一點(diǎn)在客戶滿意度的評(píng)級(jí)上還沒有得到體現(xiàn),。根據(jù)市場(chǎng)咨詢公司JD Power 去年10月發(fā)布的報(bào)告,在美國電話電報(bào)公司(AT&T)和威瑞森(Verizon)平臺(tái)上iPhone得分較高,,而三星設(shè)備在斯普林特(Sprint)和T-Mobile平臺(tái)上得分較高,。

????Crittercism的資金部分來自谷歌創(chuàng)投(Google Ventures),這一點(diǎn)可能會(huì)遭人非難,。但這家公司兩年前也曾發(fā)布過一份類似的報(bào)告,,結(jié)論也與此類似,當(dāng)時(shí)曾獲得眾多媒體報(bào)道,,而蘋果對(duì)此未置一詞,。如果它的研究方法存在致命缺陷,應(yīng)該有人會(huì)發(fā)現(xiàn),。(財(cái)富中文網(wǎng))

????譯者:項(xiàng)航

????Quentin Hardy may be forgiven for looking at the attached charts and seeing what he expected to see.

????Summarizing a new report on the failure rate of mobile apps, he wrote in Friday's New York Times that apps running on Google's (GOOG) Android operating system crash more frequently than apps running on Apple's (AAPL) iOS.

????"iOS 7.1 has the fewest crashes," he adds, "most likely thanks in part to the way Apple controls what apps go into its store."

????That may be what Hardy expected to see. But that's not what the data show.

????The report, Mobile Experience Benchmark, was issued Thursday by Crittercism, a San Francisco-based performance analytics firm that tracked a billion users for a month, monitoring more than 3 billion unspecified "events" per day.

????The results showed, as Hardy reported, that the newest version of Apple's iOS -- 7.1 -- had an app-crash frequency of 1.6%, better than any previous version of iOS and hair better than Android 2.3 "Gingerbread" (1.7%).

????But Gingerbread is more than four years old. Newer Android releases -- KitKat, Ice Cream Sandwich and Jelly Bean -- crash roughly half as frequently (0.7%) as Apple's newest version. They are even more stable than iOS 7.0 (2.1%) and iOS 6.0 (2.5%).

????The report also found that Samsung's smartphones and tablets crash less frequently than Apple's iPhones and iPads, right across the board. That's not yet reflected in the customer satisfaction ratings. In J.D. Power's Oct. 2013 report, iPhones scored better at AT&T (T) and Verizon (VZ), and Samsung's devices did better at Sprint (S) and T-Mobile (TMUS).

????Crittercism's start-up was funded in part by Google Ventures, which might raise some eyebrows. But it issued a similar report two years ago with similar findings that got a lot of press and no comment from Apple. If there was a fatal flaw in the methodology, nobody seems to have found it.

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