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專欄 - 蘋果2_0

iPhone 4S有望春節(jié)前登陸內(nèi)地

Philip Elmer-DeWitt 2011年12月28日

蘋果(Apple)公司內(nèi)部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場”:你離他太近的話,,就會相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,,而很多蘋果投資者也賺得盆滿缽滿,。不過,Elmer-DeWitt認(rèn)為,,在報道蘋果公司時有點(diǎn)懷疑精神不是壞事,。聽他的應(yīng)該沒錯。要知道,,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司,。
據(jù)《人民日報》報道,,12月22日蘋果公司的iPhone 4S手機(jī)已通過中國內(nèi)地的電子產(chǎn)品3C認(rèn)證,掃清了所有上市障礙,。

????自從上月iPhone 4S登陸香港市場以來,,有關(guān)其何時進(jìn)入中國內(nèi)地這一全球最大的手機(jī)市場的報道就一直不絕于耳,。

????11月份的消息是iPhone 4S將于12月份在中國內(nèi)地上市。12月6日,,媒體報道稱蘋果公司(Apple)已拿到中國工信部(the Ministry of Industry and Information Technology)的入網(wǎng)許可證,,離獲得最終批準(zhǔn)僅剩一步之遙。(點(diǎn)擊這里)

????現(xiàn)在,,據(jù)中國官方報紙《人民日報》(the People's Daily)報道,12月21日,,一款型號與iPhone 4S (A1431)相同的手機(jī)已通過中國內(nèi)地的3C強(qiáng)制認(rèn)證(China Compulsory Certification),,掃清了上市銷售的最后一道障礙。

????這給了蘋果公司足夠的時間趕在春節(jié)前完成零售渠道的鋪貨工作,。春節(jié)是中國內(nèi)地一年之中最大的購物季,,今年春節(jié)是1月23日。

????據(jù)《中國日報》報道,,沈陽、深圳的部分商家已開始接受iPhone 4S的預(yù)定,。

????大中華地區(qū)(根據(jù)蘋果公司的定義,,包括香港,中國內(nèi)地和臺灣)是蘋果公司增長最快的市場,。2010年以來,,蘋果在這個地區(qū)的銷售額增長了270%,其中很大程度上要?dú)w功于中國日益壯大的中產(chǎn)階層對iPhone手機(jī)源源不斷的需求,。

????Reports that the iPhone 4S was headed for mainland China -- the world's largest mobile phone market -- have been dribbling in ever since the device arrived in Hong Kong last month.

????The news in November was that it would arrive on the mainland in December. On Dec. 6 Apple (AAPL) was reported to have been granted a network access permit by China's Ministry of Industry and Information Technology, the second-to-last step toward final approval. (see here)

????Now the People's Daily, the official news organ of the Central Committee of the Communist Party of China, reports that a device with the same model number as the iPhone 4S (A1431) passed the final hurdle, obtaining its China Compulsory Certification on Dec. 21.

????That gives Apple plenty of time to get the iPhone in the hands of retailers before the Chinese New Year, the biggest shopping event on China's calendar. It falls this year on Jan. 23.

????According to the People's Daily report, some distributors of Shenyang and Shenzhen have started to receive bookings.

????Greater China -- which Apple defines as Hong Kong, mainland China and Taiwan -- is the company's fastest-growing market, with sales up 270% since 2010, thanks in large part to the seemingly unquenchable appetite for iPhones among China's growing middle class.

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