????雖然有防暴警察、警犬,、保安和金屬分流欄的保護(hù),，但蘋(píng)果（Apple）還是無(wú)法控制蜂擁而至的人流。上周五早晨,，蘋(píng)果香港零售店剛剛開(kāi)門(mén),，急不可耐的購(gòu)機(jī)者就瘋狂沖上店里的螺旋形玻璃樓梯。
????僅經(jīng)蘋(píng)果認(rèn)可的排隊(duì)人數(shù)就達(dá)到大約1,250人,，他們獲準(zhǔn)陸續(xù)進(jìn)入門(mén)店購(gòu)機(jī),，還有超過(guò)2,000人聚集在店外虎視眈眈。據(jù)稱(chēng)絕大部分排在隊(duì)伍前列的購(gòu)機(jī)者都是黃牛黨和來(lái)自南亞地區(qū)的專(zhuān)業(yè)“排隊(duì)黨”（點(diǎn)擊鏈接了解詳情）,。許多二道販子也混跡其中,，他們身著連帽衫，提著裝有5部iPhone的袋子從店里快步?jīng)_出。他們只需將這些手機(jī)倒賣(mài)到香港無(wú)處不在的黑市,，就能立即獲得豐厚的利潤(rùn),。
????截至到中午，即蘋(píng)果零售店開(kāi)始營(yíng)業(yè)5小時(shí)后,，所有iPhone 4S已經(jīng)被掃蕩一空,。
????這是饑餓營(yíng)銷(xiāo)學(xué)的典范。專(zhuān)注于中國(guó)市場(chǎng)的科技博客M.I.C. Gadget對(duì)此進(jìn)行了詳細(xì)記錄,。登陸該博客網(wǎng)站可以瀏覽現(xiàn)場(chǎng)照片集,。
????譯者：項(xiàng)航 |
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????Even with the support of Chinese riot police, police dogs, private security guards and an elaborate grid of metal barricades, Apple (AAPL) could barely contain the chaos when the gates of the Hong Kong Apple Store opened Friday morning and customers began to run up the store's spiral glass staircase.
????An Apple-sanctioned queue of roughly 1,250 were allowed to file in, while a larger crowd of more than 2,000 pressed for a chance. Many of the first customers were reported to be scalpers and professional line-sitters from South Asia (see here), and indeed resellers in hoodies could be seen rushing from the store with bags of five iPhones each to flip for a quick profit in Hong Kong's extensive gray market.
????By noon, five hours after the gates opened, Apple had run out of stock.
????It was a lesson in the economics of scarcity, documented at every stage by the Chinese blog M.I.C. Gadget. You can view its collection of photographs here. |
