????本周一,，史蒂夫?喬布斯發(fā)布了iCloud。周二,，他又宣布了蘋果（Apple）將建造新總部的計(jì)劃：一座四層高的圓環(huán)狀玻璃建筑,，足以容納13，000名雇員,。
????喬布斯對庫比蒂諾市議會(huì)的議員們說：“它有點(diǎn)像一艘成功著陸的宇宙飛船,。”這些議員都是喬布斯的追星族,。
????喬布斯20分鐘的陳述報(bào)告是胡蘿卜與大棒的完美結(jié)合：他一方面表示將把一個(gè)占地150英畝（607,，020平方米）的水泥停車場改造成漂亮的景觀，另一方面他又暗示如果計(jì)劃受阻,，他就把蘋果——庫比蒂諾最大的稅收來源搬到附近的山景城去,。全世界的首席執(zhí)行官們都應(yīng)該學(xué)學(xué)喬布斯，這就是他讓地方政府對自己“俯首帖耳”的手段,。雖然喬布斯并未承諾自己不愿意做的事（不會(huì)提供免費(fèi)Wi-Fi,，也不會(huì)在庫比蒂諾開設(shè)蘋果零售店），但毫無疑問,，他的新工程一定會(huì)獲得議會(huì)通過,。新總部將于2012年破土動(dòng)工，預(yù)計(jì)2015年可投入使用,。
????譯者：項(xiàng)航 |
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????On Monday, Steve Jobs unveiled the iCloud. On Tuesday, he revealed his plans for Apple's (AAPL) new earthly headquarters: a four-story circle of glass big enough to house 13,000 employees.
????"It a little like a spaceship has landed," he told Cupertino's star-struck city council.
????His 20-minute presentation mixed carrots (150 landscaped acres where now there are concrete parking lots) and one big stick (taking the city's largest tax base to nearby Mountain View) and could serve as a lesson to CEOs around the world in how to bend a local government to your will. Jobs made no promises he didn't want to make (no free Wi-Fi, no Cupertino Apple Store), yet by the end it was clear that there was no way his project would not get approved. Groundbreaking would begin in 2012 for occupancy in 2015. |
