茶葉零售商Teavana
公司收入：3,，500萬美元
公司總部：亞特蘭大
所屬行業(yè)：茶葉零售
成立時(shí)間：1997年
員工人數(shù)：448
????做茶葉界的“星巴克”——這個(gè)點(diǎn)子不難想到,，但是此前卻無人付諸行動(dòng)，這著實(shí)讓人吃驚,。畢竟，茶葉以其保健優(yōu)點(diǎn)而廣受贊譽(yù),，它比咖啡更具生態(tài)友好性，是最經(jīng)濟(jì)的飲料之一,。沒有人比Teavana更了解茶葉的優(yōu)點(diǎn),，它是連鎖茶葉零售品牌，銷售110種優(yōu)質(zhì)散裝茶和茶葉相關(guān)產(chǎn)品,。1997年，CEO安德魯?麥克成立了首家零售商店,，意在打造“美國唯一一家可以品嘗到的地道好茶的商店”?，F(xiàn)在，該公司在35個(gè)州擁有161家直營店,，并計(jì)劃到2015年將這一數(shù)字?jǐn)U大到500家——其中包括19家在墨西哥的特許商店。Teavana已經(jīng)實(shí)現(xiàn)盈利,，自2006年以來，其銷售額已經(jīng)增長(zhǎng)了73%,，達(dá)到1.25億美元,。今年4月,，該公司登記申請(qǐng),，有望于七月上市。Teavana獲得成功的原因很簡(jiǎn)單——特產(chǎn)茶葉行業(yè)一年可增長(zhǎng)8%,。該公司面臨的一個(gè)問題是：Teavana計(jì)劃在世界范圍內(nèi)銷售其特許經(jīng)營權(quán)，但是,，如此一來，公司將很難維持其現(xiàn)有的高標(biāo)準(zhǔn)和品牌形象,。即便如此，特產(chǎn)茶葉的全球產(chǎn)值為13億美元,，這一全球市場(chǎng)即將發(fā)生分化，而這正是CEO麥克所希望的,。
????最新消息：Teavana已于上周上市，首個(gè)交易日股票價(jià)格上漲超過60%,。
????——貝琪?費(fèi)爾德曼 |
|
|
Teavana
Revenue: $35 million
Headquarters: Atlanta
Industry: Specialty tea stores
Founded: 1997
Employees: 448
????The idea is so obvious it's surprising someone hasn't pulled it off before now -- a Starbucks for tea. After all, tea is praised for its health benefits, is more eco-friendly than coffee, and is one of the most economical beverages around. No one knows that better than Teavana, a chain of tea stores that sells 110 varieties of premium loose-leaf teas and tea-related merchandise. CEO Andrew Mack opened his first store in 1997, pledging to create "the only place in America where you can get a decent cup of tea." Now the company has 161 locations in 35 states -- and plans to expand to 500 by 2015, including 19 franchised stores in Mexico. Since 2006, Teavana, which is profitable, has watched its sales grow 73% to $125 million. In April the tea retailer registered for an IPO and is expected to go public in July. It's easy to see why. The specialty-tea industry could grow as much as 8% a year. One challenge ahead is that Teavana plans to sell franchises internationally, and it's hard to do that without sacrificing the company's high standards and brand image. Even so, specialty tea is a $1.3 billion global market ready for disruption, which is just the way CEO Mack likes it.
????Update: Teavana had its IPO last week, and shares soared more than 60% on their first day of trading.
????--Betsy Feldman |
