????小企業(yè)金算盤
????inDinero 企業(yè)財務(wù)網(wǎng)站
????年齡：21歲
????InDinero網(wǎng)站為小企業(yè)提供一種追蹤企業(yè)財務(wù)狀況的新方式，它讓專業(yè)的財務(wù)顧問對企業(yè)賬戶進行關(guān)注,，但是就像該網(wǎng)站承諾的那樣,，“完全沒有難懂的會計行話”。 InDinero的共同創(chuàng)始人杰西卡?馬稱,，InDinero的核心在于,，小企業(yè)無需接受會計培訓(xùn)，便可享受InDinero的財務(wù)咨詢服務(wù),。
????2010年7月,，杰西卡?馬和她的室友安迪?蘇在加州大學(xué)伯克利分校（U.C. Berkeley）的宿舍里推出了Indinero，后來她們從宿舍搬到了校外的一幢房子里,，用客廳作為辦公室 （現(xiàn)在InDinero已經(jīng)有了自己的辦公室,，不過杰西卡表示,，她和她的閨蜜創(chuàng)始人現(xiàn)在仍然是室友）。2010年9月,，這家公司從YouTube的共同創(chuàng)始人喬德?卡林和知名種子基金Y Combinator那里募集到了100萬美元的投資,。
????如今，這家公司已經(jīng)有了6名員工,，使用它的服務(wù)器的企業(yè)客戶超過20,000家,，迄今共通過InDinero進行了250多萬次交易。該公司最近剛剛開始對服務(wù)進行收費,，價格分別是每月19.95美元,、29.95美元和49.95美元,，費用取決于客戶公司的交易量。杰西卡稱,，InDinero打算在未來幾個月里“加大油門”,，通過社交媒體、搜索引擎營銷,、產(chǎn)品內(nèi)口碑營銷（對向他人推介本產(chǎn)品的客戶提供激勵）來打響知名度,。杰西卡預(yù)計隨著營銷力度的加大，InDinero的規(guī)?？梢钥焖贁U展到現(xiàn)在的五倍,。
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????Jessica Mah
????inDinero
????Age: 21
????InDinero offers small businesses a way to track their finances by inputting their accounts with the attention of a financial advisor, but "completely free of accounting jargon," as its website promises. This emphasis on providing a service for small businesses without accounting training is at the core of inDinero, says co-founder Jessica Mah.
????Mah launched inDinero out of her dorm room at U.C. Berkeley with classmate Andy Su in July 2010, before moving into a house and using its living room as its office (inDinero has its own offices now, but Mah says the two co-founders remain roomies). That September, the company raised $1 million from investors such as YouTube co-founder Jawed Karim and Y Combinator, the famous seed venture fund for tech start-ups.
????Today, the company has six employees and over 20,000 businesses using its servers, with over 2.5 million transactions carried out. The company only just began charging for its services: $19.95, $29.95, or $49.95 per month, depending on a company's amount of transactions. Mah says inDinero plans to "step on the gas pedal" in the next few months, increasing its public profile through social media, search engine marketing, and in-product word-of-mouth (incentivized referrals by customers). Mah estimates that with expanded marketing, inDinero can quickly grow five-fold. |
