????蘋果公司（Apple）6月份超越諾基亞（Nokia）,，成為全球智能手機(jī)霸主,；如今，短短3個(gè)月過去,，到了9月份,，這一位置已經(jīng)被三星（Samsung）取代，看來蘋果的霸主地位真可說是秋后的螞蚱——長(zhǎng)不了,。
????策略分析公司（Strategy Analytics）周五報(bào)告稱,，上季度，三星公司智能手機(jī)的出貨量或銷量（兩項(xiàng)統(tǒng)計(jì)數(shù)字存在差異）為2,780萬(wàn)部,，輕松超過勁敵蘋果公司,。該季度，蘋果iPhone的銷量為1,707萬(wàn)部,。分析人士預(yù)測(cè),，即便蘋果公司在假期季度售出2,500萬(wàn)至3,000萬(wàn)部iPhone手機(jī)，依然難以撼動(dòng)三星在銷量上的領(lǐng)先地位,。
????不過蘋果可不是“秋后的螞蚱”,，它未來的路還很長(zhǎng)遠(yuǎn)。iPhone手機(jī)供不應(yīng)求,，保持著驚人的銷售速度，而且每部手機(jī)所帶來的利潤(rùn)甚至超過所有競(jìng)爭(zhēng)對(duì)手的總和（點(diǎn)擊查看,。）
????例如，三星公布的上季度智能手機(jī)利潤(rùn)為22億美元,，約占公司總利潤(rùn)的60%,。
????雖然iPhone手機(jī)的同期銷量低于預(yù)期,，但其帶來的收益卻接近110億美元（約占蘋果公司總收益的39%）,。保守估計(jì),，每部售出iPhone手機(jī)的利潤(rùn)率為60%,，這意味著僅iPhone手機(jī)單品銷售利潤(rùn)便可高達(dá)65億美元，這一數(shù)據(jù)讓三星這個(gè)新晉“行業(yè)老大”也望塵莫及,。
????譯者：阿龍/汪皓 |
|
|
????Apple's (AAPL) reign as the world's No. 1 maker of smartphones, it turns out, was like the life of a grasshopper: It overtook Nokia (NOK) in June and was overtaken by Samsung in September.
????Strategy Analytics reported Friday that Samsung either shipped or sold (accounts differ) 27.8 million smartphones last quarter, easily outpacing the 17.07 million iPhones that Apple sold in the same period. Even if Apple sells 25 to 30 million iPhones in the holiday quarter, as various analysts predict, Samsung is likely to retain its lead.
????But unlike the grasshopper, Apple is in it for the long run. It's selling iPhones as fast as it can make them and socking away more profit than all of its competitors combined (see here).
????Samsung, for example, reported profits of $2.2 billion from smartphone sales last quarter, 60% of the electronic giant's total.
????iPhone sales last quarter, while less than expected, generated revenues of nearly $11 billion (39% of Apple's total). Assuming, conservatively, 60% profit margins on each iPhone sold, that's an estimated profit of $6.5 billion, leaving No. 1 Samsung in the dust. |
