風(fēng)華正茂：1958—1966年
????隨著美國(guó)年輕人開(kāi)始對(duì)正統(tǒng)文化感到反感,，甲殼蟲(chóng)這款特立獨(dú)行的轎車(chē)也“潮”了起來(lái),。Doyle Dane Berbach廣告公司1959年搞了一個(gè)名叫“想想還是小的好”（Think Small）的廣告宣傳活動(dòng)，后來(lái)被票選為20世紀(jì)百佳廣告之首,，正是因?yàn)樗翡J地捕捉到了這種正在生長(zhǎng)的社會(huì)思潮,。到了1965年，在德國(guó)沃斯夫堡的大眾工廠,，甲殼蟲(chóng)的年產(chǎn)量達(dá)到100萬(wàn)臺(tái),。美國(guó)顧客要足足等上五個(gè)月才能拿到現(xiàn)車(chē)。
????甲殼蟲(chóng)的制造工藝也在快速變化,?？傮w外觀更加現(xiàn)代化,，車(chē)內(nèi)空間更加寬敞,，同時(shí)還加大了側(cè)面車(chē)窗和擋風(fēng)玻璃,。雨刷從前風(fēng)擋右側(cè)移到了左側(cè)，后引擎蓋只需按一個(gè)鈕便可打開(kāi),，而不是像以前那樣需要扭動(dòng)T型把手,。另外車(chē)子也有了油表，從而取代了加油口的杠桿開(kāi)關(guān)和備用油箱,。 |
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Trend-setting Beetles: 1958-1966
????As America's youth began their revolt against mass culture, Beetles became trendy. Doyle Dane Bernbach's 1959 "Think Small" campaign, later voted number one among 100 in the 20th century captured a growing zeitgeist. By1965, one million Beetles were rolling out of the Wolfsburg factory in Germany. Customers in the U.S. waited as long as five months to take delivery.
????Mechanical changes continued apace. The cabin grew airier, and the overall appearance got modernized when the side windows and windshield were enlarged. The windshield wipers now rested to the left side of the windshield instead of the right, the rear engine cover could be opened with the push of a button instead of the twist of a T-handle, and a conventional fuel gauge replaced the lever switch and reserve tank. |
