????上個(gè)周末，你很有可能曾經(jīng)通過社交媒體向朋友們表達(dá)過感恩節(jié)祝福,。不過,，你到底跟其他人分享了多少信息呢,？簡(jiǎn)單的更新一條“節(jié)日快樂”狀態(tài)是一回事，可你是不是還在Twitter上發(fā)部了火雞大餐的照片,？是不是還公布了自己吃飽喝足之后,，躺在沙發(fā)上看的是什么電影？還有參加晚宴時(shí)穿的是什么衣服,？
????人們對(duì)于個(gè)人生活中的細(xì)節(jié)態(tài)度越來越開放，愿意在社交媒體上廣泛分享,。這不是什么新鮮事,，不過，兩家分別名為Identified和RNKD（發(fā)音為“Ranked”）的創(chuàng)業(yè)公司希望通過獎(jiǎng)勵(lì)手段,，鼓勵(lì)人們更進(jìn)一步,、分享更多——并同時(shí)幫助企業(yè)用戶。兩家公司都是在11月初的時(shí)候才剛剛啟動(dòng)服務(wù),。
????Identified用戶所獲獎(jiǎng)勵(lì)是無形的，或許可以稱之為“吹牛的資本”,。該網(wǎng)站授予用戶一個(gè)分?jǐn)?shù)，以衡量用戶在潛在雇主眼中的吸引力,，用戶發(fā)布的信息越多,，這一分?jǐn)?shù)也就越精確,。如果這聽起來像是一種雞毛蒜皮、華而不實(shí)的競(jìng)賽,，該網(wǎng)站聯(lián)合創(chuàng)始人布蘭登?華萊士倒也不否認(rèn)?！斑@就是一個(gè)追逐名聲的游戲,，”華萊士稱,。他本人先后畢業(yè)于普林斯頓大學(xué)（Princeton）和斯坦福大學(xué)商學(xué)院（Stanford Business School），曾在高盛工作（Goldman Sachs）,，不到30歲就當(dāng)上了CEO——憑借這一履歷,，若是他參加自己網(wǎng)站上的排名，想必會(huì)很靠前,。
????華萊士憧憬Identified能成為人們?cè)谏虅?wù)社交網(wǎng)站LinkedIn之外的另一種選擇。他認(rèn)為,，F(xiàn)acebook才是規(guī)模最大的職業(yè)社交網(wǎng)站，LinkedIn只能排行第二,。Identified的絕大多數(shù)信息都是從Facebook上獲得的——只需抓取公開信息即可,。事實(shí)上,，除非用戶的Facebook主頁完全不公開，否則他們可能已經(jīng)有一個(gè)Identified資料頁和排名了——哪怕他們根本還沒注冊(cè)該網(wǎng)站并使用其服務(wù),。華萊士指出：“許多人仍然將其Facebook資料頁設(shè)為完全公開，這類人數(shù)量之多、透露的信息之多簡(jiǎn)直令人難以相信,。”
????不過,，在Identified上，人們選擇分享額外的信息，乃是為了凸顯自己作為求職者的吸引力,。這類信息包括：大學(xué)論文的主題、評(píng)級(jí)成績(jī),、SAT考試分?jǐn)?shù)甚至是參加的夏令營等極為個(gè)人化的細(xì)節(jié),。不過,，社交媒體專家,、Activate公司董事總經(jīng)理安尼爾?達(dá)什指出,，人們?cè)敢夥窒磉@么多信息,，并不是非常出乎意料,?！俺嗽诰W(wǎng)絡(luò)上之外，關(guān)于分享的社會(huì)規(guī)范也是依各個(gè)地區(qū),、各種文化的不同而存在差異,，”他說,?！白鳛橐粋€(gè)紐約人,，我覺得在聚會(huì)上聊聊自己每月付多少房租是正常的，可在美國其他一些地區(qū),，這聽起來或許就很奇怪?！^度分享’一詞的存在本身就表明，我們的文化看待分享的觀點(diǎn)是：只有控制在一定范圍內(nèi)才是合適的?！?/p>
????對(duì)企業(yè)來說，Identified的吸引力顯而易見：它提供了一個(gè)數(shù)據(jù)庫,，允許企業(yè)根據(jù)特定標(biāo)準(zhǔn)進(jìn)行搜索，比如說某家律所只想找耶魯大學(xué)（Yale）畢業(yè)生,。目前已有多家大公司與Identified簽約,，包括百事可樂（PepsiCo）和傳媒集團(tuán)康泰納仕（Conde Nast）。不出意料，風(fēng)險(xiǎn)投資者也對(duì)該網(wǎng)站表現(xiàn)出了濃厚興趣,。華萊士稱，這是“因?yàn)槲覀冋莆樟似渌魏稳硕紱]有的信息,。”目前,，Identified已籌集550萬美元資金，活躍用戶約為10萬人,。該公司計(jì)劃，最終將能夠創(chuàng)造和發(fā)行以數(shù)據(jù)分析為基礎(chǔ)的報(bào)告,，研究女性的職場(chǎng)表現(xiàn)等話題,。 |
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????Chances are pretty good that last weekend you expressed some Thanksgiving wishes to friends using social media. But how much did you share? A simple "happy holiday" status update is one thing, but did you tweet a picture of the turkey? Did you reveal what cheesy movie you watched as you lounged on the couch in full-bellied bliss? What about the outfit you wore to dinner?
????People are getting increasingly open about which details of their personal lives they are willing to share on social media. That's nothing new. But two startups, Identified and RNKD (pronounced "Ranked") are hoping to reward people for sharing even more -- and help businesses in the process. Both launched earlier this month.
????In the case of Identified, the reward is intangible; call it bragging rights. The site assigns users a score meant to represent how appealing they are to prospective employers. The more information users post, the more precise the score. If that sounds like a formula for petty, pompous competition, co-founder Brendan Wallace says that it is indeed. "It's a fame game," says Wallace, a Stanford Business School grad who himself has the kind of record that ranks very well on his site: he went to Princeton, worked at Goldman Sachs (GS) and is a CEO before age 30.
????Wallace envisions Identified as an alternative to LinkedIn (LNKD). He argues that Facebook, not LinkedIn, is the biggest online professional network. Identified gets the vast majority of its information from Facebook, merely by pulling public information. In fact, unless your Facebook page is completely private, you may already have an Identified profile and ranking -- even if you haven't signed up for the service. Wallace points out, "You wouldn't believe how many people still have their profiles set to be completely public, and what info they have up there."
????On Identified, though, Wallace says people are choosing to share additional information that represents them as a job applicant: extremely personal details such as the subject of their college thesis, their GPA, SAT scores and even summer programs they've attended. But Anil Dash, a social media authority and managing director at Activate, says it's not a huge surprise people would share so much. "Separate from the Web, norms about sharing are very cultural and local," he says. "As a New Yorker, I'll talk freely at a party about what I pay for rent, but in the rest of the country that probably seems very strange. The fact that the word 'over-sharing' even exists shows how our culture looks at sharing: that only a certain amount is appropriate."
????Identified's appeal to businesses is obvious: a database with the ability to search by specific criteria, such as if a law firm wanted to look only at Yale alums. PepsiCo (PEP) and Conde Nast are among the major companies that have already signed on with Identified. Unsurprisingly, the site has had big interest from VCs "because we have information no one else has," says Wallace. It's gotten $5.5 million in funding so far and has some 100,000 monthly active users. Eventually Identified plans to create and disseminate analytics-driven reports, on topics such as women in the workplace. |
