英菲尼迪車系
????日產(chǎn)（Nissan）旗下的豪車品牌英菲尼迪（Infiniti）今年秋天剛剛度過了22歲生日,，不過它的產(chǎn)品線仍然存在嚴(yán)重的跛腳,。它的雙門、四門和敞篷版G37轎車獨力貢獻了該品牌總銷量的60%,。而它的幾款SUV似乎瞄準(zhǔn)的都是最小眾的小眾市場,，因此錯過了許多機會，而對于英菲尼迪最主要的競爭對手雷克薩斯來說,，雷克薩斯旗下的幾款SUV貢獻了該品牌所有車型總銷量的半數(shù),。所以盡管今年美國進口車市場的表現(xiàn)相當(dāng)可觀，但英菲尼迪的銷量還是出現(xiàn)了下滑,。英菲尼迪計劃到2016年前將產(chǎn)量翻一番,，不過估計這一天不會很快到來。 |
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Infiniti Division
????Twenty-two years old this fall, Nissan's luxury brand remains a misshapen lump. One line, the G-37 sedan, coupe, and convertible, accounts for a lop-sided 60% of sales. Infiniti's SUVs, meanwhile, seem determinedly aimed at the narrowest of niches, a lost opportunity considering that over at archrival Lexus they contribute half of the volume. So in a year when import luxury cars were moving smartly, Infiniti saw its sales fall. Infiniti plans to double its product line by 2016, and it can't come soon enough. |
