“社交商業(yè)”方興未艾
????社交媒體已經(jīng)問(wèn)世多年。消費(fèi)者迅速接受了它,，但企業(yè)界花了更長(zhǎng)的時(shí)間才認(rèn)識(shí)到Facebook和Twitter這些社交巨頭所能帶來(lái)的重要利益,。這種情況正在慢慢改變。例如,，有機(jī)食品連鎖公司W(wǎng)hole Foods與300多個(gè)Twitter用戶(hù)和250個(gè)Facebook用戶(hù)進(jìn)行互動(dòng),，已然形成了一個(gè)活躍的在線(xiàn)平臺(tái)，食品雜貨商和消費(fèi)者之間形成了直接的溝通,。同樣,，戴爾公司（Dell）也擁有一個(gè)社交媒體傾聽(tīng)控制中心（Social Media Listening Command Center），每日密切關(guān)注約25,000條與公司有關(guān)的評(píng)論,。我們可以預(yù)期,，明年將會(huì)有更多的公司跟進(jìn)，采用類(lèi)似的做法,。正如德勤會(huì)計(jì)師事務(wù)所合伙人馬克?懷特所言,，它將使公司服務(wù)更低廉、更優(yōu)質(zhì),、更迅速,。
????譯者：李玫曉/汪皓 |
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The rise of the "social business"
????Social media has been around for years, and while consumers took quickly to it, businesses have taken longer to figure out how heavyweights like Facebook and Twitter can benefit them. That's slowly changing. With over 300 Twitter accounts and 250 Facebook accounts, Whole Foods has a bustling online community where grocers and shoppers can directly communicate. Meanwhile, Dell (DELL) has a Social Media Listening Command Center keeping tabs on the 25,000 or so daily conversations about the company. Expect more companies -- consumer and enterprise -- to follow suit next year, which as Deloitte principal Mark White says, will lead to cheaper, better, and faster performance. |
