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斗轉(zhuǎn)星移,，時代公司苦尋數(shù)字時代救世主

????雜志行業(yè)仍在尋找能帶領(lǐng)它們抵達數(shù)字應(yīng)許之地的摩西,，但要找到真正的先知絕非易事。過去一年,，時代華納（Time Warner）就遇到了這個問題,，因為它旗下的雜志業(yè)務(wù)時代公司（Time Inc.）董事長兼首席執(zhí)行官安?摩爾在效力32年后于2010年8月離任。時代公司擁有包括《財富》雜志在內(nèi)的約115份雜志,。

????當時杰克?格里芬似乎是個合適的人選——他曾擔任美國出版和電視公司Meredith Corp的雜志業(yè)務(wù)總裁,。摩爾在聲明中稱：“一段時間以來，我相信杰克是時代公司下任首席執(zhí)行官的合適人選,，我很高興看到將由他帶領(lǐng)公司走向未來,。”,。

????但六個月后,，時代華納的首席執(zhí)行官杰夫?比克斯就明確表示，他并不這么認為,。比克斯2月份在致員工的郵件中寫道,，格里芬的管理風格“與時代公司和時代華納無法融合?！?/p>

????11月份,，比克斯宣布將由狄杰斯（Digitas）首席執(zhí)行官勞拉?朗格填補時代公司空缺的首席執(zhí)行官一職，2012年1月起生效,。

In search of a digital savior

????The magazine industry is still searching for a Moses to lead them to the digital Promised Land, but legit prophets are hard to come by. Time Warner ran into this problem this past year, when Ann Moore, the head of its magazine division Time Inc., left her job in August 2010, after 32 years with the company. Time Inc. owns about 115 magazines (including Fortune.)

????Jack Griffin seemed like a good fit -- he was formerly the president of Meredith Corp's magazine group. "I have believed for some time that Jack is the right person to be the next CEO of Time Inc., and I couldn't be more pleased that he will lead this company into the future," Moore said in a statement.

????But after just six months on the job, Time Warner CEO Jeff Bewkes made it clear that he didn't agree. In an email to staff in February, Bewkes said that Griffin's management style "did not mesh with Time Inc. and Time Warner."

????In November, Bewkes announced that Digitas CEO Laura Lang would fill the vacant chief exec spot at the magazine publisher in January.