大秀掛帥
????美國(guó)哥倫比亞廣播公司（CBS）去年11月份播出了維多利亞的秘密時(shí)尚內(nèi)衣秀,，總共吸引了1,000萬(wàn)名以上的觀眾觀看（節(jié)目的收視率自2006年創(chuàng)下低谷后便戲劇性地一路攀升至今）,，嘻哈天王坎耶?維斯特、Jay-Z等大腕悉數(shù)登場(chǎng),。這場(chǎng)年度盛會(huì)耗資高達(dá)1,200萬(wàn)美元,，全世界都為之矚目。次月,，維多利亞的秘密強(qiáng)大的公關(guān)部門又經(jīng)受住了考驗(yàn),。當(dāng)時(shí)，彭博新聞社（Bloomberg News）一篇報(bào)道稱,，該公司所用棉布采購(gòu)自非洲布基納法索的一間農(nóng)場(chǎng),，而該農(nóng)場(chǎng)內(nèi)雇有一名年僅13歲的童工。有限品牌公司迅速澄清了報(bào)道,，硬是逃過(guò)了一場(chǎng)公關(guān)危機(jī),。 |
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Master the big show
????The Victoria's Secret fashion show drew more than 10 million viewers on CBS in November (ratings have risen dramatically since hitting a low in 2006) and included celebrities like Kanye West and Jay-Z. The annual blowout, which cost $12 million, attracts worldwide attention. The brand's mighty publicity machine was tested in the following month, when a Bloomberg News report alleged that the company purchased cotton from a farm in Burkina Faso employing a 13-year-old. Limited Brands quickly disputed the report, avoiding a public relations mess for now. |
