???但是，企業(yè)級(jí)社交網(wǎng)絡(luò)的潛力實(shí)際上要遠(yuǎn)不只于此,。李分析說,，正如同電子郵件改變了公司內(nèi)員工們的溝通方式一樣，由于社交網(wǎng)絡(luò)的本質(zhì)即在于鼓勵(lì)分享,，因而借助它，員工能夠完成特別的協(xié)同工作,，避免項(xiàng)目中重復(fù)的環(huán)節(jié),，簡化流程，加強(qiáng)信息在公司內(nèi)不同層級(jí)間的流動(dòng),，從而使辦公室溝通更為順暢,、高效。
????比如,，當(dāng)史蒂芬?埃洛普出任諾基亞公司（Nokia）的首席執(zhí)行官時(shí),，他就使用Socialcast詢問員工希望公司做出哪些改變。Altimeter報(bào)告總結(jié)道：“這種對(duì)話形式不僅幫助他了解了諾基亞的組織結(jié)構(gòu),，而且還傳遞了一個(gè)信息：領(lǐng)導(dǎo)層和員工之間正在形成一種新型的關(guān)系,。”
????此外,，社交網(wǎng)絡(luò)學(xué)起來很容易上手,，因?yàn)椴簧偃艘呀?jīng)對(duì)Facebook、Twitter,、以及LinkedIn和Pinterest等專業(yè)社交網(wǎng)絡(luò)都再熟悉不過,。但是,，迄今尚未出現(xiàn)一個(gè)企業(yè)級(jí)社交網(wǎng)絡(luò)平臺(tái)能讓職場人士像很多人對(duì)消費(fèi)類社交網(wǎng)絡(luò)那樣一見傾心。這對(duì)企業(yè)級(jí)社交網(wǎng)絡(luò)公司而言不啻絕佳的良機(jī),。就像Facebook之于個(gè)人交際,，LinkedIn之于商務(wù)關(guān)系一樣，企業(yè)級(jí)社交網(wǎng)絡(luò)對(duì)于公司員工也起著同等重要的作用,。這個(gè)龐大的市場亟待開發(fā),。
????譯者：大海 |
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????But the potential could be much greater. Just as email changed how workers communicate in a company, social networks – which, Li argues, by their very nature encourage sharing – have the potential to make office communications more fluid and efficient by forming ad-hoc collaboration, avoiding duplication in projects, streamlining processes and increasing the flow of information among hierarchical levels.
????As an example, when Stephen Elop became Nokia's (NOK) CEO, he used Socialcast to ask employees what needed to change. "The dialog not only helped him learn from the organization, but also signaled that a new type of relationship was dawning between the leadership and employees," the Altimeter report said.
????And social networks don't have much of a learning curve, since many people are familiar with Facebook, Twitter and specialized sites like LinkedIn and Pinterest. But there hasn't yet been yet a platform that causes workers to take to it intuitively, the way so many people have to those consumer social networks. And that leaves a huge opportunity for a enterprise social networking company. What Facebook did for friendships and LinkedIn did for industry connections, enterprise social networks can do for a company's workforce. It's a big market waiting for someone to conquer it. |
