????Will.i.am還對英特爾公司表示,，他在舞臺上不想再用麥克風了。他想要的是“麥可風”（macrophone）,。這是一種智能手機式的擴音設備,，可以在聯(lián)網(wǎng)狀態(tài)下進行擴音和錄音，可以讓他錄下每場音樂會,，保留他最喜歡的片段,，還可以讓他遍布全球的樂迷大聲播放、重新合成并更廣泛地傳播這些片段,。英特爾認為這個主意聽起來極其之酷,，為此已專門組織了一些技術專家進行概念驗證。
????歸根結底,，英特爾之所以簽下will.i.am,，是因為在目前增長迅猛的移動通信市場上，它希望Will的未來主義的名人范兒能助其一臂之力,，在競爭中增加勝算,。當前，英特爾在這個市場上正與各路勁敵狹路相逢,，比如高通公司（Qualcomm）,、ARM公司等各家移動設備芯片制造商。為了能在這場較量中勝出,，英特爾需要構建一個囊括了硬件和軟件的生態(tài)系統(tǒng),，這個系統(tǒng)能覆蓋從個人電腦（PC）、平板電腦到智能手機的所有設備,。哈桑?麥耶曾任英特爾投資公司（Intel Capital）的高管,，現(xiàn)在,，他經(jīng)營一家流媒體音樂初創(chuàng)公司UrFilez。他的觀點是：“現(xiàn)在的格局是,，像蘋果這樣的平行型公司正開始贏得市場,，而英特爾還是一家垂直型的公司。不過,，如果消費者相信英特爾能提供最完整的用戶體驗,，它就能重操勝券?！?/p>
????譯者：清遠 |
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????Will.i.am also told Intel that he'd like to stop using a microphone on stage. Instead he wants a "macrophone", a smartphone that would act as a networked amplification and recording device, allowing him to record each concert, isolate his favorite moments and blast them out for consumption, remixing and further distribution by his global fanbase. Intel thought that sounded pretty cool and has assigned a couple of technologists to work on a proof-of-concept.
????At the end of the day, Intel clearly hopes that will.i.am's futuristic celebrity vibe will aid their efforts to compete in the burgeoning mobile communications market, where the company faces stiff competition from Qualcomm (QCOM), ARM and other mobile chipmakers. To do that, the company needs to create a hardware/software ecosystem that spans all devices, from PCs to tablets to phones. "Intel is still a vertical company in a world where horizontal companies like Apple are starting to win," says Hassan Miah, a former Intel Capital executive who now heads the mobile streaming music startup UrFilez. "If consumers believe that Intel offers the most complete user experience, Intel wins." |
