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????橡皮圖章生產(chǎn)商MarkMaster首席執(zhí)行官凱文?高文在尋找大公司的業(yè)務(wù)機(jī)會(huì)時(shí),，依賴(lài)的不只是傳統(tǒng)銷(xiāo)售推介這一種方式,。

????他經(jīng)常使用Ariba的在線(xiàn)市場(chǎng)來(lái)競(jìng)標(biāo)大公司發(fā)布的項(xiàng)目。

????總部位于佛羅里達(dá)州坦帕的MarkMaster擁有100名雇員,，年收入1,200-1,500萬(wàn)美元,，高文估計(jì)公司有15-20%的銷(xiāo)售來(lái)自Ariba。雖然不能透露客戶(hù)名稱(chēng),，但他表示：“美國(guó)前10大銀行中有9家都是我的客戶(hù),。”

????高文稱(chēng)：“我們有高超的Ariba使用技巧,?！彼墓臼褂眠@套系統(tǒng)已有12年了。

????對(duì)于很多想找大客戶(hù)的小公司而言,，即便是在數(shù)字時(shí)代,，最佳方式也一直是通過(guò)傳統(tǒng)的行業(yè)展會(huì)等現(xiàn)場(chǎng)方式拓展人脈。財(cái)富500強(qiáng)公司歷來(lái)對(duì)與小供應(yīng)商打交道非常謹(jǐn)慎,，常常設(shè)有復(fù)雜的審查流程來(lái)保護(hù)自身品牌,。

????不過(guò)，近年來(lái),，在線(xiàn)市場(chǎng)的迅速擴(kuò)張為中小企業(yè)贏得大客戶(hù)提供了機(jī)會(huì),。正如很多小公司所見(jiàn)，大公司們對(duì)于通過(guò)這些數(shù)字渠道上發(fā)布工作和項(xiàng)目越來(lái)越感到放心,?！坝袝r(shí)發(fā)布的工作（價(jià)值）會(huì)達(dá)到數(shù)百萬(wàn)美元，” Ariba首席營(yíng)銷(xiāo)官蒂姆?米納漢表示,。

????Ariba因?yàn)榕c財(cái)富500強(qiáng)公司合作而聞名,，而小公司則開(kāi)始越來(lái)越多地在像oDesk這樣的網(wǎng)站上找項(xiàng)目，這些網(wǎng)站更多地是提供類(lèi)似網(wǎng)頁(yè)開(kāi)發(fā)等小公司能夠勝任的項(xiàng)目,。面對(duì)在一些大都市地區(qū)技術(shù)支持人才缺乏的挑戰(zhàn),，大公司通過(guò)oDesk在人才競(jìng)爭(zhēng)不那么激烈的城市尋找外包公司。oDesk執(zhí)行董事長(zhǎng)托馬斯?雷頓稱(chēng)： “外包公司可以找到任何規(guī)模的客戶(hù),?！?/p>

????雖然為一家這樣的網(wǎng)站準(zhǔn)備報(bào)價(jià)費(fèi)時(shí)又費(fèi)力,，但一些企業(yè)主表示，他們很高興地發(fā)現(xiàn),，通過(guò)這種方式確實(shí)可以獲得大企業(yè)的項(xiàng)目,。

????加州圣瑪利亞的米歇爾?沃特森曾經(jīng)是一所中學(xué)的英語(yǔ)教師，如今是自由職業(yè)編輯,，她就通過(guò)oDesk接受了一家大型搜索引擎公司和一家大型在線(xiàn)市場(chǎng)的聘用,，承擔(dān)內(nèi)容編輯項(xiàng)目。oDesk的企業(yè)服務(wù)團(tuán)隊(duì)聯(lián)系并對(duì)她進(jìn)行了面試,。通過(guò)面試后,，她在oDesk項(xiàng)目經(jīng)理的監(jiān)督下，管理著小型的撰稿人團(tuán)隊(duì),。她說(shuō)：“這是段很不錯(cuò)的經(jīng)歷,。”

????當(dāng)然,，小企業(yè)要想通過(guò)這些網(wǎng)站獲得高收入工作并不容易,。麗薩?梅利亞姆一個(gè)人在紐約市打理著一家營(yíng)銷(xiāo)公司，多年來(lái),，她已經(jīng)同很多家大公司合作過(guò),。雖然她偶爾也能通過(guò)eLance這樣的市場(chǎng)獲得一些大公司的工作，比如說(shuō)2008年為一家大型地區(qū)快餐連鎖店做的一個(gè)項(xiàng)目,，但大部分大客戶(hù)關(guān)系的建立都是通過(guò)其他途徑,。

????“大多數(shù)正規(guī)并有預(yù)算的公司會(huì)通過(guò)人脈和推薦尋找資源，”她說(shuō),?！八鼈儾粫?huì)把項(xiàng)目展現(xiàn)在形形色色的人面前。因?yàn)檫@樣對(duì)于它們自己的客戶(hù)也沒(méi)有好處,。來(lái)自四面八方的幾百條回復(fù)會(huì)把人淹沒(méi),。但是，除了報(bào)價(jià),，根本沒(méi)有其他辦法來(lái)評(píng)估這些供應(yīng)商,。”

????一些小企業(yè)主表示,，低價(jià)的海外承包商瞄準(zhǔn)預(yù)算緊張的小企業(yè)客戶(hù),，已占據(jù)了一些熱門(mén)市場(chǎng)。

????

????Often, he uses Ariba, which hosts an online marketplace where entrepreneurs can bid on jobs that business Goliaths want to fill.

????Tampa, Fla.-based MarkMaster, which has 100 employees and revenues in the $12-$15 million range, gets 15-20% of its sales through Ariba, Govin estimates. While he can't disclose the names of his clients, he says, "I have nine of the top 10 banks in the U.S."

????"We have mad Ariba skills," says Govin, whose company has used the system for 12 years.

????For many small companies looking for big-company accounts, the best way in the door has traditionally been through old-fashioned networking at venues like trade shows, even in the digital age. Fortune 500 companies, traditionally careful about doing business with small vendors, often put in place complicated vetting processes to protect their brands.

????However, the rapid expansion of online marketplaces has, in recent years, offered an opening for smaller players to come in through the back door. As many small firms are finding, big companies are increasingly comfortable posting jobs and projects in these digital venues. "We have jobs that are sometimes [worth] millions of dollars," says Tim Minahan, chief marketing officer of Ariba.

????While Ariba is known for working with the Fortune 500, small businesses are increasingly finding work on sites like oDesk, which is probably better known for serving small firms looking for help with tasks like web development. Faced with shortages of the tech help they need in certain metro areas, big companies are turning to oDesk to find contractors in cities where talent wars are not as intense. "Contractors find clients of all sizes," says Thomas Layton, executive chairman of oDesk.

????While preparing a bid for one of these sites takes time and effort, some entrepreneurs say they have been pleased to discover that it's possible to win jobs with substantial sized companies this way.

????Michelle Watson, a former high school English teacher who is self employed as an editor in Santa Maria, Calif., has been hired for content editing projects with a large search engine company and a large online marketplace through oDesk. She was contacted and interviewed by oDesk's enterprise services team to oversee small teams of writers under the supervision of oDesk's project's managers. "That's been a nice experience," she says.

????To be sure, it's not always easy for a small player to win high-paying jobs through these sites. Lisa Merriam, owner of a one-person marketing firm in New York City, has worked with many large clients over the years. While she has won the occasional project for a big company through markets like eLance -- such as a project for a large regional fast food chain in 2008 -- most of her big-client relationships have come through other routes.

????"Most serious companies that have a budget are going to find those resources through networking and recommendations," she says. "They are not going to put it out in front of the rabble. It doesn't benefit the client to use those. You end up getting buried in hundreds of responses from people from all over the place. You have no way to evaluate them other than price."

????Some small business owners say that low-priced, overseas contractors who cater to small business clients on very tight budgets have dominated the popular marketplaces.??