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????周日,，諾基亞（Nokia）和微軟公司（Microsoft）聯(lián)手在美國(guó)發(fā)布Lumia 900,，希望借此挑戰(zhàn)蘋(píng)果（Apple）和谷歌安卓（Google Android）在全球智能手機(jī)市場(chǎng)不斷鞏固的主導(dǎo)地位。周一早上,，我在因特網(wǎng)上進(jìn)行了搜索,，希望找到消費(fèi)者排隊(duì)購(gòu)買(mǎi)該產(chǎn)品的圖片或者視頻。

????其實(shí),，我大可不必這么大費(fèi)周章,。2012年4月8日新品發(fā)布當(dāng)日，為了獲知這款手機(jī)在這個(gè)大日子的銷(xiāo)售情況,，《紐約時(shí)報(bào)》（the New York Times）記者尼克?賓頓花了很長(zhǎng)時(shí)間,，打電話(huà)詢(xún)問(wèn)了紐約市五英里周邊所有美國(guó)電報(bào)電話(huà)公司（AT&T）零售店。其中19家商店沒(méi)有接聽(tīng)電話(huà),，18家商店在電話(huà)中播放了復(fù)活節(jié)休息的錄音,，只有2家零售店?duì)I業(yè)，但他們表示尚未開(kāi)始銷(xiāo)售Lumia 900,。

????等等,，這一天是復(fù)活節(jié)嗎,？

????利害攸關(guān)，一個(gè)是全球最大的手機(jī)公司,，另一個(gè)是全球最大的個(gè)人電腦軟件公司,，兩家公司的營(yíng)銷(xiāo)天才們?yōu)楹我x擇復(fù)活節(jié)這個(gè)基督教第三大節(jié)日來(lái)發(fā)布意義這款不成功則成仁的產(chǎn)品呢？

????我能想到的唯一解釋是,，不管評(píng)價(jià)多高（實(shí)際上評(píng)價(jià)毀譽(yù)參半）,，這款手機(jī)并不能依靠自身優(yōu)勢(shì)來(lái)吸引像iPhone那么多的購(gòu)買(mǎi)人群。因此諾基亞和微軟公司在它發(fā)布之前就已經(jīng)事先準(zhǔn)備好了一個(gè)借口：

????當(dāng)然沒(méi)人排起長(zhǎng)龍搶購(gòu)Lumia 900手機(jī)了,，因?yàn)樗猩痰甓荚诜偶伲?/p>

????況且,，諾基亞已經(jīng)證明了它在消費(fèi)者中的人氣。在兩天前舉辦的正式發(fā)布會(huì)上,，激動(dòng)的粉絲們把時(shí)代廣場(chǎng)擠得水泄不通,，YouTube網(wǎng)站上好多視頻都能證明這一點(diǎn)。

????但問(wèn)題是,，捧場(chǎng)的粉絲們?nèi)际菦_著年輕性感的嘻哈歌手妮琪?米娜去的,，而不是為了購(gòu)買(mǎi)Lumia 900手機(jī)。

????譯者：李玫曉/汪皓

????On Monday morning, the day after the U.S. launch of the Lumia 900 -- the device with which Nokia (NOK) and Microsoft (MSFT) hope to challenge Apple's (AAPL) and Google (GOOG) Android's growing dominance of the global smartphone market -- I searched the Internet for photographs or videos of customers lining up to buy it.

????I needn't have bothered. The New York Times' Nick Binton spent much of the big day -- April 8, 2012 -- calling every AT&T (T) store within five miles of New York City to see how sales were going. Nineteen didn't answer the phone, 18 played a tape saying they were closed for Easter Sunday, 2 AT&T resellers were open but said they didn't have the Lumia 900 yet.

????Wait. Easter Sunday?

????Why, with so much at stake, would the marketing geniuses at world's biggest cell phone company and the world's largest PC software company launch a make-or-break product on the third-biggest holiday in the Christian calendar?

????The only explanation I can think of is that this phone, no matter how good the reviews (in fact, the reviews were mixed), couldn't draw an iPhone-sized crowd on its own merit. So Nokia and Microsoft launched it with a baked-in, prepackaged excuse:

????Of course there were no lines for the Lumia 900. All the stores were closed!

????Besides, Nokia had already proven they could draw a crowd. For the phone's official launch party two days earlier, Times Square was busting -- as numerous YouTube videos will attest -- with excited fans.

????Only trouble is, they were all there to see the performance of a hot young hip hop artist -- Nicki Minaj -- not to buy a Lumia 900.