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最受贊賞的軟件公司

總部：加州山景城

雇員：8000人

業(yè)務(wù)：約有2,400萬(wàn)美國(guó)人在線或通過(guò)移動(dòng)設(shè)備使用金融服務(wù)軟件公司Intuit的報(bào)稅軟件TurboTax,。每年Intuit公司為電子報(bào)稅者處理的退稅額高達(dá)幾十億美元,。

??? Intuit公司在自助式金融管理軟件市場(chǎng)上處于統(tǒng)治地位。這個(gè)細(xì)分市場(chǎng)是這家市值39億美元的公司29年前起一手打造起來(lái)的,。多年來(lái),，Intuit讓微軟公司（Microsoft）和其他眾多潛在的競(jìng)爭(zhēng)對(duì)手都甘拜下風(fēng)，現(xiàn)在,，它正向新的細(xì)分市場(chǎng)挺進(jìn),，比如能幫病人理解醫(yī)療賬單或讓農(nóng)民追蹤農(nóng)產(chǎn)品價(jià)格的手機(jī)應(yīng)用程序。雖然這種多元化戰(zhàn)略會(huì)帶來(lái)風(fēng)險(xiǎn),，但很少有分析師不看好Intuit這家今年榮膺全美最受尊敬的軟件公司榮譽(yù)的公司,。

Intuit在做什么

??? 北美洲的眾多小企業(yè)都在運(yùn)用Intuit的會(huì)計(jì)軟件QuickBooks，同時(shí)成千上萬(wàn)的普通用戶在用報(bào)稅軟件TurboTax和個(gè)人理財(cái)軟件Quicken管理個(gè)人財(cái)務(wù)事宜,。Intuit的其他搖錢(qián)樹(shù)還包括：小企業(yè)專用工資單和支付處理服務(wù)軟件,，職業(yè)會(huì)計(jì)師專用的高級(jí)稅務(wù)和會(huì)計(jì)軟件。目前,，Intuit正致力于拓展商業(yè)模式,，從銷(xiāo)售桌面軟件過(guò)渡到提供在線金融管理服務(wù),。首席執(zhí)行官布萊德?史密斯表示：“普通客戶率先使用這一服務(wù)，然后是小企業(yè),，隨后是專業(yè)會(huì)計(jì)師,。”他特別提到,，依托于網(wǎng)絡(luò)的軟件產(chǎn)品可以帶來(lái)穩(wěn)定的注冊(cè)使用收入,，從而讓Intuit不斷獲益。

風(fēng)險(xiǎn)所在

??? 不過(guò)Intuit的競(jìng)爭(zhēng)對(duì)手從未放棄努力,。單在報(bào)稅領(lǐng)域,，它就面臨來(lái)自傳統(tǒng)報(bào)稅公司如H&R Block公司和Jackson Hewitt公司的激烈競(jìng)爭(zhēng)。隨著軟件行業(yè)開(kāi)始向云服務(wù)轉(zhuǎn)型,，小型初創(chuàng)公司能夠更容易通過(guò)廉價(jià)的財(cái)務(wù)管理軟件服務(wù)削弱Intuit這種大型公司的市場(chǎng)地位,。同時(shí)，有些分析師擔(dān)心,，創(chuàng)新的步子過(guò)快會(huì)導(dǎo)致不夠?qū)Ｗⅰ?/p>

Most admired

Headquarters: Mountain View, Calif.

Employees: 8,000

The business: About 24 million U.S. customers use Intuit's TurboTax service online or through mobile devices. Intuit processes billions in refunds for electronic tax filers every year.

??? Intuit dominates the market for DIY financial-management software, a category that the $3.9 billion company basically invented 29 years ago. Having faced down Microsoft and many other would-be competitors over the years, Intuit is now branching into new markets like mobile apps that help patients make sense of medical billing statements or farmers track commodity prices. Although this diversification strategy carries risks, few analysts are betting against Intuit, the most admired software company in America this year.

What it does

??? Small businesses across North America run on Intuit's QuickBooks accounting app, while millions of consumers use TurboTax and Quicken to keep their financial lives in order. Other Intuit cash cows: payroll and payment-processing services for small businesses, and high-octane tax and accounting products for professional accountants. Intuit is broadening its business model beyond selling desktop software to delivering online financial-management services. "Consumers adopt first, then businesses, then accountants," says CEO Brad Smith, who notes that web-based product delivery helps Intuit by generating steady subscription revenues.

Its risk

??? Intuit's rivals aren't giving up. In the tax arena the company faces stiff competition from traditional tax preparers like H&R Block and Jackson Hewitt. As the software industry shifts to cloud-based services, it becomes easier for tiny startups to undercut established players like Intuit with cheaper financial-management services. And some analysts worry that innovation at too fast a pace could prove distracting.