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????In preparing for battle I have always found that plans are useless, but planning is indispensable.

????在準(zhǔn)備作戰(zhàn)時(shí),，我總是發(fā)現(xiàn)定好的計(jì)劃沒有價(jià)值，但計(jì)劃的過(guò)程必不可少,。

????——德懷特?D?艾森豪威爾（Dwight David Eisenhower,，已故美國(guó)將軍和總統(tǒng)）

????Brand has always been about the relationship between product and user.

????品牌的本質(zhì)永遠(yuǎn)是產(chǎn)品和用戶之間的聯(lián)系。

????——夏蘭澤（Shelly Lazarus,，奧美國(guó)際集團(tuán)董事長(zhǎng)）

????The problem of our age is the administration of wealth, so that the ties of brotherhood may still bind together the rich and poor in harmonious relationship.

????我們時(shí)代的問(wèn)題是如何管理財(cái)富,，讓兄弟情誼將富裕者和貧窮者聯(lián)系起來(lái)，共享和諧關(guān)系,。

????——安德魯?卡內(nèi)基（Andrew Carnegie,，已故美國(guó)實(shí)業(yè)家和慈善家）

????Sometimes your best investments are the ones you do not make.

????有時(shí)，你最好的投資就是你沒有做的投資,。

????——唐納德?特朗普（Donald Trump,，美國(guó)房地產(chǎn)商）

????Bureaucratic and risk-averse environments are career killers because of their impact on learning.

????官僚主義和懼怕風(fēng)險(xiǎn)的環(huán)境是職業(yè)生涯的殺手，因?yàn)樗鼈冏璧K了學(xué)習(xí),。

????——約翰?科特（John Kotter,，美國(guó)領(lǐng)導(dǎo)力大師）

????The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can not find them, make them.

????在這個(gè)世界上成功的人總是在尋找他們想要的環(huán)境，如果沒有的話,，他們就自己創(chuàng)造環(huán)境,。

????——蕭伯納（George Bernard Shaw，已故英國(guó)劇作家）

????A desirable advertisement will be reasonable but never dull, original but never self-conscious, imaginative but never misleading.

????一個(gè)理想的廣告是合乎情理但不單調(diào)乏味,，有創(chuàng)造性但不做作,，有想象力但不會(huì)誤導(dǎo)別人。

????——菲爾法克斯?科恩（Fairfax Cone,，美國(guó)廣告大師）