打造零售業(yè)的Hulu
約什?詹姆斯,，Domo公司CEO
??? 有時(shí)我大半夜坐在家里看電視,，突然會(huì)想到：該買洗發(fā)水了。如果是以前的話,，我可能要走到廚房,，把“洗發(fā)水”三個(gè)字寫在購(gòu)物單上，但是現(xiàn)在我只要登錄亞馬遜（Amazon）的應(yīng)用,，敲進(jìn)“洗發(fā)水”三個(gè)字,，就會(huì)出現(xiàn)一款我喜歡的洗發(fā)水。我只要點(diǎn)擊“現(xiàn)在購(gòu)買”,，他們就會(huì)給我快遞過(guò)來(lái),。由于我有“亞馬遜優(yōu)惠”（Amazon Prime，亞馬遜推出的一項(xiàng)減免快遞費(fèi)的快遞服務(wù)——譯注）,，因此兩天內(nèi)我就會(huì)收到這瓶洗發(fā)水。對(duì)我來(lái)說(shuō),，這比以前方便太多了,。隨著時(shí)間的推移，網(wǎng)購(gòu)的便捷會(huì)極大地改變我們每個(gè)人的消費(fèi)方式,。大型零售商們必須意識(shí)到這一點(diǎn),，因?yàn)閬嗰R遜只會(huì)日益壯大。
????我曾經(jīng)和一個(gè)負(fù)責(zé)家得寶（Home Depot）網(wǎng)絡(luò)運(yùn)營(yíng)業(yè)務(wù)的家伙談過(guò)這件事,，他也認(rèn)為這是個(gè)大問(wèn)題,。說(shuō)真的，他們?cè)趺茨芨?jìng)爭(zhēng)得過(guò)亞馬遜呢,？所以必須出現(xiàn)一個(gè)我所謂的“零售業(yè)的Hulu”,，集成這些零售商的產(chǎn)品信息，而且還有像“亞馬遜優(yōu)惠”這樣的一鍵送貨功能,。谷歌絕對(duì)有能力做這件事,，不過(guò)要想和亞馬遜應(yīng)用在便捷性上進(jìn)行競(jìng)爭(zhēng)，還是得有人挺身而出,。因?yàn)檎f(shuō)到底,，我們不會(huì)一個(gè)個(gè)地使用“家得寶應(yīng)用”、“沃爾瑪應(yīng)用”,，也不可能把其他25個(gè)大零售商的應(yīng)用一一都下載下來(lái),，因此必須有人把它們整合起來(lái)。 |
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Create a Hulu for big box retailers.
Josh James, CEO, Domo
??? Sometimes I'll be sitting at home watching TV late at night thinking, I need to buy something like shampoo. Instead of putting it on the grocery list in the kitchen, I could just click on the Amazon app, type in "shampoo," and one kind I like will come up. I click "Buy Now," and it's on its way. And because I have Amazon Prime, I know I'm going to get it in two days. For me, that's faster than putting it on the list in the kitchen. That convenience is going to dramatically change the way I think all of us are going to consume over time, and the Big Box retailers need to figure that out because Amazon will only get bigger and bigger.
?? I was talking to the guy from Home Depot who runs online for them, and he was saying that was a big issue. Really, how can they compete with Amazon? There needs to be what I'm calling the "Hulu of Big Box retail," where these retailers get together and there's one-click Prime-like shipping for all of them. Google could definitely do it, but someone needs to step up and compete with that Amazon's ease of use. Because frankly, we're not going to use that Home Depot app, Wal-Mart app, and 25 other apps for all the big box retailers out there. |
