行為模式干預(yù)網(wǎng)絡(luò)
亞當(dāng)?伯斯沃斯，Keas公司創(chuàng)始人兼CEO
????每個(gè)企業(yè)都想知道,，如何才能讓員工和消費(fèi)者按企業(yè)希望的方式行事,。從Facebook著手，我們首先做到了“你認(rèn)識(shí)誰(shuí)”,，也就是人們的人際圈子?，F(xiàn)在我們即將迎來(lái)重大的轉(zhuǎn)變，從“你認(rèn)識(shí)什么人”到“你知道什么事”,，再到“你該做什么事,。”
????如果說(shuō)在“你認(rèn)識(shí)什么人”這一領(lǐng)域做的最好的是Facebook,，那么在“你知道什么”這一領(lǐng)域,，最可能有所作為的是Jive和User Voice這樣的企業(yè)。這些公司一直在研究企業(yè)應(yīng)該如何利用消費(fèi)者的社交圈子信息,，為顧客提供最好的支持,，同時(shí)還能精簡(jiǎn)企業(yè)的人員,，模糊員工和非員工之間的界限。我認(rèn)為Jive公司三年后就會(huì)成為一家舉足輕重的公司,。 |
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It's what you know.
Adam Bosworth Founder and CEO, Keas
????Every company is trying to figure out how do we get our employees and our consumers to do the things we want them to do. With Facebook, we started with who you know, and we're going to see a big shift from "who you know" to "what you know" to "what you do."
????In the "what you know" department, the contenders are companies like Jive and User Voice, all of whom have been figuring out how do we take who you know and use them to provide customer support in the best way possible and in a way that flattens the organization and blurs the employees and non-employees. My vote would go to Jive as the one that matters three years from now. |
