歡悅:夭折的家庭多媒體中樞
????2006年,,英特爾(Intel)推出歡悅(Viiv)平臺(tái),,希望它能成為起居室的多媒體中心,就如同酷睿平臺(tái)稱雄無線互聯(lián)網(wǎng)PC市場(chǎng)一般,。但問題是消費(fèi)者們要么根本理解不了這款產(chǎn)品,,要么對(duì)它絲毫提不起興趣——更不要說如何念出它的名字了。歡悅品牌隨后靜悄悄地消失了,,不過“媒體PC”這個(gè)想法現(xiàn)在被谷歌電視(Google TV)和蘋果電視(Apple TV)繼續(xù)發(fā)揚(yáng)光大,。 |
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Viiv
????In 2006, Intel marketed Viiv, hoping it would do for living room-friendly media centers what Centrino did for wireless Internet in PCs. The problem was consumers either didn't get Viiv or didn't care -- let alone know how to pronounce the name. Viiv as a brand died quietly, though the idea of the "media PC" lives on in offerings like Google TV and Apple TV. |