????醫(yī)生們與其他任何人一樣喜歡新興科技和數(shù)碼產(chǎn)品，不過,，從許多醫(yī)生管理其從醫(yī)活動(dòng)的方式上可看不出這一點(diǎn)來：書架上堆滿了病歷,；許多醫(yī)生還用手寫處方；為了預(yù)約看病時(shí)間,，患者經(jīng)常需要在電話這頭等到地老天荒,。
????成立于四年前的科技公司ZocDoc正在著手解決上述其中一個(gè)問題，其網(wǎng)站和移動(dòng)應(yīng)用使患者可以根據(jù)專長和其他項(xiàng)目來搜索醫(yī)生,，閱讀評論,，并通過電子設(shè)備預(yù)約就診時(shí)間。（想想流行的餐館預(yù)訂應(yīng)用OpenTable吧,，ZocDoc與其頗為相似,，只不過是應(yīng)用于醫(yī)療保健領(lǐng)域。）消費(fèi)者很喜歡這項(xiàng)服務(wù)帶來的便利,。該公司稱,，目前月度用戶已達(dá)到70萬左右。不過,，事實(shí)證明ZocDoc的最大擁躉乃是醫(yī)生和醫(yī)院,，通過該服務(wù)，他們不僅能吸引新的患者前來就醫(yī),，還可以更好地管理預(yù)約工作,，同時(shí)減少患者所需填寫的文書。
????醫(yī)生每月向ZocDoc支付250美元會(huì)員費(fèi)后,，就可接受潛在患者在線或通過移動(dòng)應(yīng)用提交的預(yù)約,。目前，部分醫(yī)院和私營診所已經(jīng)應(yīng)用了一些預(yù)約軟件,，ZocDoc產(chǎn)品可與它們進(jìn)行整合,，如果患者通過ZocDoc對預(yù)約作出任何調(diào)整，信息將即時(shí)同步到原有預(yù)約軟件上,。如果醫(yī)院沒有兼容的預(yù)約系統(tǒng),，只需訪問ZocDoc基于網(wǎng)絡(luò)的日程軟件，就可以便捷地管理所有相關(guān)預(yù)約,，包括當(dāng)面或通過電話進(jìn)行的預(yù)約,。
????紐約市Beth Israel醫(yī)療集團(tuán)（Beth Israel Medical Group）的副總裁湯姆?普爾指出,，ZocDoc減少了患者臨時(shí)放棄赴約的情況——對醫(yī)院來說這種現(xiàn)象代價(jià)高昂，因?yàn)榛颊攥F(xiàn)在只需點(diǎn)擊鼠標(biāo)或輕點(diǎn)觸摸屏,，就可取消預(yù)約,。他補(bǔ)充說，“如果患者需要打電話的話,，他們往往會(huì)覺得非常麻煩,。”
????ZocDoc總部位于紐約,，目前已在美國11個(gè)城市開展業(yè)務(wù),，迄今以來，該公司已籌集了9,500萬美元資金,，投資人包括高盛（Goldman Sachs）,、創(chuàng)始人基金（Founders Fund）、科斯拉創(chuàng)投（Khosla Ventures）和俄羅斯數(shù)碼天空科技（DST）等,。這些投資者認(rèn)為,，隨著使用ZocDoc服務(wù)的醫(yī)生越來越多,，這家公司屆時(shí)將得以向他們提供其他數(shù)碼服務(wù),。ZocDoc網(wǎng)站已經(jīng)開始要求患者提供基本個(gè)人信息，掌握并存儲(chǔ)的數(shù)據(jù)達(dá)到一定規(guī)模之后,，有朝一日,，患者只需“刷”一下手機(jī)，就能辦好前往醫(yī)院或診所就醫(yī)的手續(xù),。
????不過,，公司創(chuàng)始人塞盧斯?瑪索烏米和奧利弗?科哈拉茲博士指出，他們現(xiàn)階段的側(cè)重點(diǎn)是爭取進(jìn)入更多的城市（服務(wù)即將覆蓋三個(gè)新的城市）,，并與更多醫(yī)生和醫(yī)院達(dá)成合作,。在這個(gè)過程中，他們正幫助醫(yī)療行業(yè)實(shí)現(xiàn)數(shù)碼化,，盡管步伐不算很快,，一次只能針對一個(gè)候診室。
????譯者：小宇 |
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????Physicians love gadgets and technology as much as anyone, but you'd never know it from the way many of them manage their medical practices. Shelves groan with patient files. Plenty of doctors still write out prescriptions. And patients can spend an eternity on hold waiting to book appointments by phone.
????ZocDoc, a four-year-old tech company, is solving one of those problems. Its website and mobile apps allow patients to search for doctors by specialty and other categories, read reviews, and schedule visits electronically. (Think OpenTable, the popular restaurant reservation site, only for health care.) Consumers like the convenience of the service -- the company says it has some 700,000 monthly users. But it turns out that some of ZocDoc's biggest fans are doctors and hospitals, which use the service not only to win new patients but to help their offices manage appointments and reduce patient paperwork.
????Doctors pay ZocDoc a monthly subscription fee of $250 to enable would-be patients to book online or via the app. ZocDoc's software integrates with existing appointment software used by hospitals and some private practices, instantly updating those schedules when a consumer makes a change on ZocDoc. Those without compatible appointment systems get access to ZocDoc's web-based calendar software, which helps them manage all their appointments, including those made in person or on the phone.
????For Tom Poole, a vice president at Beth Israel Medical Group in New York City, ZocDoc helps reduce costly no-shows because patients can cancel a visit with the click of a mouse or a tap on a screen. He adds, "When patients have to call, very often they get frustrated."
????New York-based ZocDoc, which now operates in 11 cities in the U.S., has raised more than $95 million in funding from Goldman Sachs (GS), Founders Fund, Khosla Ventures, Russia's Digital Sky Technologies, and others. ZocDoc's backers think the service could eventually offer other digital services to its growing network of physicians; the site already asks consumers to provide basic personal data, but ZocDoc could eventually capture and store enough data to allow patients to admit themselves into a hospital or doctor's office with the swipe of a cellphone.
????For now, though, company founders Cyrus Massoumi and Dr. Oliver Kharraz say they are focused on adding new cities (three more are in the pipeline) and signing up more doctors and hospitals. In the process, they're helping, in a small way, to digitize the medical profession -- one waiting room at a time. |
