3. 瘋狂快閃
????“未來營銷”(Future M)是在美國波士頓舉行的一系列集會,,將討論未來的營銷方式。為了活動的推廣,,視頻營銷軟件公司Pixability的CEO貝蒂娜?海因想出了一個有趣的點子,。她組織了約150名當?shù)厣虘魳I(yè)主,,潛伏在柯普利廣場附近。然后根據(jù)秘密的信號,,所有人突然蹦出來,,在光天化日之下就開始跳起事先排練好的舞蹈。作為交換,,她允許這些勇敢的人在視頻中打上公司的標識,。海因說:“這個活動確實給我們帶來了客戶?!?/p> |
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3. Get really crazy
????To promote "Future M," a series of gatherings in Boston to discuss what's ahead in marketing, Bettina Hein, CEO of video marketing software firm Pixability, came up with a funny idea. She organized a group of about 150 local businesspeople to lurk around Copley Square and, after a secret signal, in broad daylight to burst into a dance they'd rehearsed. In exchange, she let these brave souls put their company logo on the video. "It's already brought us customers," says Hein. |