4. 進駐行業(yè)社交網(wǎng)站
????登錄商務社交網(wǎng)站LinkedIn,，為網(wǎng)友答疑解惑,，這并不是在網(wǎng)上吸引潛在客戶的唯一方式。紐約市場營銷公司PropelGrowth主要關注資本市場的客戶,。公司創(chuàng)始人坎迪斯?艾德琳稱,，加入專業(yè)的網(wǎng)絡社區(qū)，例如交易網(wǎng)站TabbFORUM（她在該網(wǎng)站發(fā)表評論文章）,，幫助她擴大了公司在潛在客戶中的知名度,。2009年至2010年，公司的營收增長了97%,。 |
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4. Explore social network niches
????Answering questions on LinkedIn isn't the only way to attract prospects online. Candyce Edelen, founder of PropelGrowth, a New York City marketing firm focused on clients involved in capital markets, says that participating in specialized web communities -- like the trade site TabbFORUM, where she publishes commentary -- has helped her raise her profile among prospects. The firm saw revenue growth of 97% from 2009 to 2010. |
