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社交媒體10大明星企業(yè)
作者:
ALEX KONRAD
時(shí)間:
2012年05月10日
來(lái)源: 財(cái)富中文網(wǎng)
位置：
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為改善經(jīng)營(yíng),，星巴克、百事可樂(lè)和耐克等公司已經(jīng)探索出了應(yīng)用社交媒體的創(chuàng)新方法,，本文將逐一介紹他們的做法。
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迪士尼
????迪士尼公司（Disney）可以使用多種素材,，激發(fā)3.25億Facebook粉絲的懷舊情結(jié)和忠誠(chéng)度（這一數(shù)據(jù)包括各個(gè)業(yè)態(tài)頁(yè)面的粉絲）。公司從最受粉絲喜愛(ài)的電影中截取照片，發(fā)布之后往往能獲得數(shù)萬(wàn)粉絲給出“喜歡”的反饋,，盡管這無(wú)法改變電影《異星戰(zhàn)場(chǎng)》（John Carter）讓公司遭受巨額虧損的現(xiàn)實(shí),。迪士尼粉絲可以下載各種桌面墻紙，還能查看時(shí)下最熱鬧的是哪些電影的粉絲頁(yè)面,。 |
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Disney
????There's a lot of material with which Disney can invoke the nostalgia and loyalty of its 325 million Facebook fans. (That figure combines its various properties' pages.) Photo posts of moments from the company's most beloved films regularly draw tens of thousands of "Likes," even if those couldn't save "John Carter" from costing the company a major write-down. Disney fans can download various desktop wallpapers and see which movies' fan pages are generating the most buzz. |
星巴克
????大約18萬(wàn)人（和約3,000萬(wàn)粉絲）在Facebook上討論星巴克咖啡（Starbucks）,，因此該公司在Facebook上的頁(yè)面和其他公司有很大不同,。人們可以從訪客的Facebook好友聊星巴克的帖子中可以找到優(yōu)惠信息,、合適的社區(qū)服務(wù)和對(duì)不滿消費(fèi)者的直接反饋,。此外,，用戶還可以輕松管理星巴克會(huì)員卡，或向朋友發(fā)送電子禮物,。 |
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Starbucks
????The coffee company's Facebook page will look more different than many other corporate sites given the almost 180,000 people (and nearly 30 million fans) talking about the company on Facebook. Mixed in between posts mentioning the company by a viewer's own Facebook friends, you'll find deals, a healthy dose of community service, and direct feedback for upset customers. It's also easy for users to manage their Starbucks card or send e-gifts to friends. |
谷歌
????谷歌公司（Google）帳戶“A Googler”擁有大約46萬(wàn)粉絲，定期發(fā)帖,，介紹谷歌的功能和內(nèi)部觀點(diǎn),。例如，近期的一個(gè)鏈接指向公司官方博客的一篇文章，內(nèi)容是公司篩選最差廣告的做法,。此外,，谷歌公司還慷慨地設(shè)置了一些外部鏈接,，指向介紹公司實(shí)踐,。但是,，谷歌公司在Twitter上的影響力在于其個(gè)性化帳戶的深度，而這也正是我們將這家公司選為1月社交媒體明星公司的原因之一,。谷歌開(kāi)設(shè)了一批提供定向更新的專(zhuān)屬賬戶,，谷歌地圖（Google Maps）、谷歌開(kāi)發(fā)者（Google Maps）和谷歌分析（Google Analytics）只是其中三個(gè),，各有10萬(wàn)多粉絲,。 |
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Google
????"A Googler," the @google account with about 4,600,00 followers, regularly posts new Google functionalities and inside looks, such as a recent link to an official blog post on how the company screens out bad ads. Google also generously links out to articles shedding light on company practices. But the strength of Google's Twitter presence, one of the reasons we named it a social media star in January, lies in the depth of its specialized accounts. Google Maps (@googlemaps), Google Developers (@googledevs) and Google Analytics (@googleanalytics) are just three of the group of dedicated accounts that provide more targeted updates, each for over 100,000 followers. |
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