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谷歌10大收購案大起底
作者:
ALEX KONRAD
時間:
2011年08月18日
來源: 財富中文網(wǎng)
位置：
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本周,，搜索巨頭谷歌宣布，同意斥資125億美元收購摩托羅拉移動公司,。本文回顧了谷歌迄今為止最大的10筆收購。
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4. 移動互聯(lián)網(wǎng)廣告公司AdMob
收購金額：7.5億美元
宣布時間：2010年7月
聯(lián)邦貿(mào)易委員會批準(zhǔn)時間：2010年5月
????收購AdMob公司與本榜單所顯示的谷歌公司戰(zhàn)略是一致的：大舉增加廣告類公司的儲備,。此前谷歌已經(jīng)將Invite Media公司和AdMeld公司致麾下，而本次收購則讓谷歌得以進入移動互聯(lián)網(wǎng)廣告領(lǐng)域,。手機應(yīng)用程序?qū)V告來說是日益重要的必爭之地——隨便問問玩過社交游戲Hanging With Friends的人就可以知道這一點,。
????5月，谷歌宣布,，收購AdMob公司后的第一財年中，后者的業(yè)務(wù)增長了超過3.5倍,，每日廣告請求超過27億次,。谷歌計劃將AdMob進一步與DoubleClick的廣告工具融合起來，最終在所有設(shè)備上通過單一平臺進行運作,。 |
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4. AdMob
Price: $750 million
Announced: November 2009
FTC Approval: May 2010
????The purchase of AdMob is consistent with the strategy already exhibited by this list: Google aggressively ramping up its advertising inventory. Along with Invite Media and AdMeld, this plunged Google into mobile advertising. Mobile apps are an increasingly important venue for ads -- just ask anyone who plays Hanging With Friends.
????Google announced in May that in its first full year with the company, AdMob grew by over 3.5 times, getting over 2.7 billion daily ad requests. The company plans to use the AdMob network in further integration with DoubleClick's ad tools to ultimately operate on a single platform across all devices. |
3.視頻網(wǎng)站YouTube
收購金額：16.5億美元
宣布時間：2006年10月
聯(lián)邦貿(mào)易委員會批準(zhǔn)時間：2006年11月
????2006年末這家視頻巨頭與搜索巨頭的聯(lián)姻所獲反響多數(shù)是積極的。分析人士評價此舉耗資不菲,，但就像高盛公司（Goldman Sachs）在收購宣布時所作報告中寫道的，賦予了谷歌“在電子郵件,、搜索引擎和視頻這三大領(lǐng)域其中兩大領(lǐng)域的領(lǐng)導(dǎo)地位”,。業(yè)內(nèi)專家當(dāng)時最大的擔(dān)憂是什么呢？谷歌如何應(yīng)對這個網(wǎng)站的版權(quán)問題,，因為YouTube主要依靠用戶上傳視頻。谷歌已成功地解決了這類版權(quán)問題,，同時保持了YouTube的與時俱進和前瞻性,。隨后水到渠成的對如On2這類公司的收購將使谷歌繼續(xù)保持創(chuàng)新，并從這個網(wǎng)站中掙到更多的錢,。 |
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3. YouTube
Price: $1.65 billion
Announced: October 2006
FTC Approval: November 2006
????The video giant wed the search giant in late 2006 to mostly positive feedback. Analysts noted the move, though expensive, gave Google "a leader in two of the big three, email, search, and video," as Goldman Sachs wrote in a report from the time of the announcement. The biggest concern experts had at the time of the sale? How Google would address copyright concerns with the user-driven video site. Google has managed to deal with such copyright issues successfully, while keeping YouTube relevant and looking forward. Corollary purchases such as On2 will allow Google to continue to innovate -- and make more money -- from the site. |
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