迷你吸盤小怪獸
????公司名稱：Zing Toys
????所在地：俄勒岡州波特蘭市
????價(jià)格：一個(gè)裝1.25美元,，三個(gè)裝2.99美元
????適用年齡：4歲及以上
????就是忍不住想捏泡泡包裝袋怎么辦？現(xiàn)在Zing Toys公司的產(chǎn)品讓你有了新選擇,。
????Ickee Stikeez外形是小小的,、黏乎乎的的怪獸形象，非常適合收藏,。它的底部安有吸盤,，孩子們可以把它們貼在任何地方，也可以把它們放在圓形的塑料包裝盒里,。
????不過最美妙的當(dāng)屬它們從一個(gè)平面上拔下來時(shí)發(fā)出的“啪”的聲音,。它們也符合孩子們收集東西的愛好。同時(shí)父母也不必太為錢操心,。Ickee Stikeez系列有24個(gè)角色形象,，每個(gè)售價(jià)僅為1.25美元。
????Zing Toys公司目前只有五年的歷史,，它是一家波特蘭的小型玩具廠家,，只有30名員工。該公司的高管約什?洛澤爾稱：“我們的目標(biāo)是生產(chǎn)一款又酷又有趣,，并且并有創(chuàng)新性的產(chǎn)品,。它既具有很高的娛樂價(jià)值，同時(shí)成本又很低廉,。我們相信能夠制造出一款由想象力創(chuàng)造的玩具,，一款不需要電池，而且孩子們隨時(shí)隨地都可以玩的玩具,?！?/p>
????洛澤爾表示，Ickee Stikeez還有一個(gè)實(shí)用的功能,，成年人可能也會(huì)喜歡,。他說：“如果你去參加一個(gè)宴會(huì)，不想把你自己的杯子和別人的弄混了,，那就不妨在杯子上貼一個(gè)別致的Ickee Stikeez,。”
????洛澤爾稱,，該公司針對(duì)Ickee Stikeez的營銷方式也同樣具有新意,。“我們是一家小企業(yè),，所以我們也很支持小企業(yè),。”他說：“因此上個(gè)月我們通過5,000家獨(dú)立的禮品和玩具商店發(fā)布了Ickee Stikeez?！?同時(shí)公司并沒有花大價(jià)錢在電視上做廣告,，但I(xiàn)ckee Stikeez仍然賣得很火。
????“如果我們出去吃午餐,，我們會(huì)把Ickee Stikeez粘在桌子上或吧臺(tái)上,。有意思的是，等我們再次光顧的時(shí)候,，我們發(fā)現(xiàn)它們被粘在了收銀機(jī)上,，”洛澤爾說。 |
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Ickee Stikeez
????Company: Zing Toys
????Location: Portland, Ore.
????Price: $1.25 for single pack; $2.99 for a triple pack
????Age: 4 and up
????Zing Toys may have the cute answer to popping bubble wrap.
????Ickee Stikeez, tiny, squishy, collectible monster figures, have tiny suction cups for feet. Kids can stick them anywhere, or keep them in their round plastic pods.
????The best part, though, is the popping noise that they make when pulled off of a surface. They also appeal to kids' tendency to collect items. But parents don't have to dole out lots of money either. Each of the 24 characters costs just $1.25.
????"Our goal was to make a cool, fun and innovative product that was high on play value but very low on the cost," said Josh Loerzel, executive with five-year-old Zing Toys, a small Portland toymaker with 30 employees. "We believe in making toys that are built on imagination, don't require any battery and kids can play with anywhere."
????Loerzel said there's also a functional value to Ickee Stikeez that grownups might appreciate. "If you're at a party and you don't want your glass mixed up, just stick a distinctive Ickee Stikeez on it," he said.
????Loerzel said the company is taking the same creative approach it adopts to make toys to also build buzz about them. "We're a small business and we're supporting small business," he said. "So we launched Ickee Stikeez last month through 5,000 independent gift and toy stores." Zing Toys is also shunning expensive TV ads and going viral, instead.
????"If we go to lunch, we leave Ickee Stikeez on the table or on the check. Funny thing is, when we go back, we find them there on the cash registers," said Loerzel. |
